Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

YoungUpstarts

APRIL 14, 2020

Companies that actively focus on CX can significantly reduce churn rates, increase retention rates, and earn higher revenues. Here are simple, effective ways to stay successful in the new customer experience battleground: Connect all communication channels. Value customer lifetime.

Customer 162

Customer Technical Review Artificial Inteligence Retention 162

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. Without a definitive plan and deep understanding of the fundamentals, your mobile app data will get complicated quickly. Which channel generates the most users? App Revenue.

Analytics 48

Analytics Mobile Metrics Acquisition 48

The Next Web

DECEMBER 12, 2013

In the era of mobile, social, and the sharing economy, we’re seeing the emergence of next-gen mobile-enabled marketplaces in every ecommerce category, from fashion ( Poshmark ), to health ( Brighter and HealthTap ), lodging ( Airbnb and HotelTonight ), transportation ( Uber and Lyft ), and real estate ( Zillow ).

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

The Startup Magazine

AUGUST 3, 2021

To assist his consulting firm clients with attracting investors willing to fund an unknown business, Luke Lazarus uses an IPO or acquisition model to ensure the highest possible value for his client’s organization. Mobile payment availability plays a large role in this dramatic increase.

United States 167

United States Entrepreneur Angel Investor Social Media 167

View from Seed

JANUARY 24, 2018

Pierre Valade, Co-Founder of Sunrise & Mobile Designer at Microsoft. For this reason, we’ve partnered with Guild members who have experience across different kinds of customers, business models, and distribution channels. Pierre Valade, Co-Founder of Sunrise & Mobile Designer at Microsoft. Go-to-Market Guild.

Operations 176

Operations Cofounder Technical Review Angel Investor 176

Both Sides of the Table

APRIL 4, 2011

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. Customer Acquisition. On measurement. Is it 4/1,000? lowering $1.50

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. This leads to greater brand awareness , revenues, and customer loyalty.

Customer 118

Customer Marketing Channel Audience 118

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. If you want to play along.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Both Sides of the Table

JANUARY 11, 2014

” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.” For me growth hacking is not only about the meat & potatoes stuff but about continually testing new channels for growth. I recommend hiring or appointing a growth hacker.”

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

VC Cafe

JULY 15, 2021

Almost overnight, a huge new industry was created around mobile. According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc).

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. Acquisition segments. Acquisition segments. The user experience for mobile, tablet and desktop users are often vastly different and will require specific treatments.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Steve Blank

OCTOBER 24, 2016

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

ConversionXL

AUGUST 19, 2016

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes. This number increased by 27.1%

Mobile 48

Mobile Technical Review Software Review Metrics 48

Board Effect

DECEMBER 5, 2023

Personalized Outreach and Engagement Generative AI can help nonprofits create effective messaging and personalized appeals, as well as identify the best channels for reaching various target audiences. Social Media Content Creation AI can help generate engaging, relevant content for social media channels within seconds.

Artificial Inteligence 52

Artificial Inteligence Generative AI Government ChatGPT 52

YoungUpstarts

JULY 30, 2019

Amazon – Develop a consistent, reliable multi-channel brand. In addition to the core Amazon website, Amazon has a robust mobile app, an army of AI home assistants (I’m looking at you, Alexa), the Amazon Prime subscription service, and Amazon drop-off lockers all across the country. Get on the same page as your customers.

Curation 173

Curation Social Media eCommerce Channel 173

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? Customer acquisition cost (CAC).

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. mobile is ~50% of revenue, shorter form works better.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. In fact, they generated $100k in revenues over the last year, since they first pitched at one of our roundtables.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

ConversionXL

JULY 28, 2021

For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. The change benefits marketers by allowing accurate tracking of user journeys across the web and mobile apps. Enabling debug mobile on your iOS app.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

Demand 132

Demand Vertical Campaign Channel 132

Startup Professionals Musings

SEPTEMBER 11, 2021

If your product is free, with advertising revenue from click-throughs, you need a sign-up rate and page-view rate that approaches one million page views per month. I like to see at least 10,000 active users, or a user base, page-views, or mobile downloads that double every three months. Customer acquisition cost.

Hockey Stick 304

Hockey Stick Early Stage Metrics Acquisition 304

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? Browser bookmarks or directly entered URLs. utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Second , create the world's greatest mobile experience. Focus on the mobile experience. Focus on mobile like crazy, tablets in particular. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. mobile purchasers). The second relies on retention. The second type is winning. buyers during a holiday promotion).

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

AUGUST 27, 2020

However, when we talk about product analytics, we’re really talking about companies who offer products such as web apps or mobile apps. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. Questions such as: What marketing channels are driving the best users (i.e.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

YoungUpstarts

AUGUST 14, 2013

Coupled with the rise of SOLOMO – Social, Local and Mobile - companies should tap on these socio-psychological attributes to generate revenue through social commerce. Flip the Funnel : Harness your happy customers to be a volunteer sales force, deploying them as your customer acquisition team.

Technical Review 145

Technical Review Social Media Curation Mobile 145

ConversionXL

JULY 18, 2017

However, when we talk about product analytics these days, we are really talking about companies who offer products such as web apps or mobile apps. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. Questions such as: What marketing channels are driving the best users (i.e.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

SEPTEMBER 4, 2019

Mobile sites get more visitors, but apps fare better for engagement and conversion rates: comScore Mobile Metrix, U.S, Progressive Web Apps (PWAs) have the potential to combine mobile reach with native app engagement. Check out any of these sites on your mobile device to experience a PWA first-hand: Order a Starbucks coffee.

Web 103

Web Caching HTML Marketing 103

The Startup Magazine

SEPTEMBER 23, 2021

Now nearly a “double unicorn,” the company plans to use the new investment to further grow its business operations and expand its current suite of mobile applications. Audiences constantly consume information through the different content channels daily. It’s safe to say Lightricks meet all of these criteria down to a tee. .

Private Equity 144

Private Equity Developer Venture Capital Merger 144

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) Earn more affection. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131