ConversionXL

NOVEMBER 10, 2021

Before you begin using tactics to hit your goals, tap into your analytics and search data. Which terms are people using to search for your products? Popup ads, full-screen mobile ads, and auto-playing and prestitial video ads, for example, all have high disapproval ratings from users, pushing them towards using ad blockers.

Advertising 131

Advertising Cost Customer PR 131

YoungUpstarts

OCTOBER 11, 2018

Yep, they head back to Google searching for the color of the lip gloss. . #4 6 Think Mobile-First. While PC and laptop usage still outpace mobile when it comes to online shopping, trends indicate a change. PC/laptop usage is steadily decreasing while mobile usage is climbing. What do you think happens next?

Technical Review 170

Technical Review Mobile Social Media Acquisition 170

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

Search 154

Search SEO Analytics Engineer 154

Both Sides of the Table

JANUARY 11, 2014

” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.” For me growth hacking is not only about the meat & potatoes stuff but about continually testing new channels for growth. I recommend hiring or appointing a growth hacker.”

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

Duct Tape Marketing

AUGUST 29, 2014

The Top Google Analytics Reports for Assessing Mobile Activity written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. As the use of mobile devices continues to increase, understanding the needs and behaviors of our mobile visitors is increasingly important. Mobile Overview Report.

Analytics 65

Analytics Mobile Channel Conversion 65

Both Sides of the Table

APRIL 4, 2011

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. Customer Acquisition. On measurement. Is it 4/1,000? lowering $1.50

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

AUGUST 19, 2016

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes. in 2013 to 1.43

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

SEPTEMBER 3, 2021

App store optimization (ASO) is about getting your mobile app in front of the right users at the right time. Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. But ASO, like search engine optimization, fails when worshipped like a false god.

Metadata 121

Metadata Technical Review Retention Metrics 121

Steve Blank

OCTOBER 24, 2016

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. Fifteen years and 2 billion smartphones shipped in the 21 st century and Microsoft’s mobile OS share is 1%. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. Fifteen years and 2 billion smartphones shipped in the 21 st century and Microsoft’s mobile OS share is 1%. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

ConversionXL

MARCH 13, 2019

That means, sitewide, that your ecommerce buying experience rivals that of B2C brands: Site navigation and search are clear; Complete product catalogs are available online; Informational content allows customers to self-educate. A seamless mobile experience is essential, even if purchases take place on desktop.

B2B 130

B2B eCommerce B2C Sales Cycle 130

Occam's Razor

JANUARY 2, 2013

It helps you understand how reliant the company/client is on Search (too much is actually not good). Search is always big for everyone. While you look at three reports, you quickly end up with a robust understanding of *all* the things the company is doing and a detailed understanding of paid and organic search performance.

Analytics 159

Analytics Search Campaign eCommerce 159

ConversionXL

AUGUST 23, 2017

First, Outline Your Personas, Timeline, and Channels. Kofi Senaya, Director of Product at Clearbridge Mobile , a Canadian-based mobile app development agency, argues that “mapping out the customer journey is an effective way to understand what turns a viewer into a long-term, loyal customer.” Dapper Apps.

Customer 130

Customer Channel Design Retention 130

ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. Very cool technology and I think this company has a fair shot at winning the mobile category in the Microsoft challenge.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

Occam's Razor

OCTOBER 15, 2012

My goal is to get them excited about creating an amazing digital acquisition strategy that delivers noteworthy experiences through their owned digital platforms, and which ultimately delivers bigger profits (usually offline, but online as well). What is the role of Search Engines in the purchase process? " Summary: Just do it.

Global 136

Global Czech Republic Russia Norway 136

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. mobile purchasers). Maybe your search rankings improved, making it easier for potential buyers to find your site.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

JULY 28, 2021

For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. The change benefits marketers by allowing accurate tracking of user journeys across the web and mobile apps. Enabling debug mobile on your iOS app.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

Up and Running

SEPTEMBER 13, 2021

Acquisition. Which websites, Google Ads campaigns , or search engines brought them to your website? All this information can give you the demographics of your visitors, the sites they visited before arriving on yours, what search terms they have used, and their behavior once they are on your site. User Acquisition Data Report.

Analytics 93

Analytics SEO Channel Search 93

Duct Tape Marketing

FEBRUARY 14, 2018

Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. Address acquisition products like Privy and MailMunch make it incredibly easy to tie your website, landing pages, and social campaigns directly to your email lists at your ESP.

Email 50

Email Technical Review Marketing SEO 50

ConversionXL

FEBRUARY 19, 2016

In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. How do you balance traffic acquisition with conversion optimization? It’s in Google’s self interest to provide the best search experience for the user.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MARCH 3, 2016

If you go into Google Analytics without the right questions in mind, you’ll get lost after hours of unguided searching. You should have acquisition metrics, behavioral metrics and result metrics no matter what. Acquisition Custom Reports. Visitor Acquisition Efficiency Analysis Report.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

NOVEMBER 8, 2018

Earlier this year, at CXL Live , you asked us about voice search (a lot). How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? Not everyone will benefit from the disruption caused by voice search. Are you sure voice search isn’t just a fad? Yes, we’re sure.

B2B 100

B2B eCommerce Search Technical Review 100

YoungUpstarts

JULY 3, 2018

In fact, startups find online marketing to be a very cost-effective and easily accessible channel to get the best value for their investment. But if you want a wider choice for keyword planning outside of the Google search engine, there are other tools that can help. Because almost everyone (and their mother) is on the internet now.

Social Media 221

Social Media Startup SEO Analytics 221

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. Lastly, it pains me how often silos quickly emerge in every company.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

SEPTEMBER 20, 2010

Here is a simple example: You are the Acquisition manager for a company called Omniture. You see mobile applications don't send a referrer and it will look like all of a sudden you got very high converting Direct traffic. > Google Analytics will show that your mobile campaigns with AdMob stink. Direct. :(.

Analytics 122

Analytics Software Review Campaign Flash 122

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. If their team was a web or mobile app they actually had to buy Google or Facebook ads and create demand.).

Customer 247

Customer Cloud EC2 Channel 247

ConversionXL

JUNE 27, 2016

When they’re browsing, are they using search? Have you configured your custom and default channel groupings? For example, an old blog post that gets a lot of organic search engine traffic because it ranks well for a popular keyword. For example… Is anyone actually using the text size or print buttons? via Quora).

Analytics 72

Analytics Web Technical Review Conversion 72

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

FEBRUARY 26, 2014

Not just relevance in the sense of improving Quality Score or Ad Rank, but improving the relevance of your search marketing keywords and ads to your potential customers. This ad is helping the website by providing a contact phone (especially good for mobile searches), and sitelinks. What days of the week does support work?

PPC 111

PPC Widget Campaign Technical Review 111

Up and Running

MARCH 6, 2013

Being an online business we care about traffic acquisition, traffic referral sources, time on site, page views, bounce and exit rates, click rates, and conversions. We track which blog posts get the most readership, have the most reach via social channels, and how optimized they are for search.

Warrant 91

Warrant Portfolio Metrics Software 91

ReadWriteStart

JULY 18, 2011

If you like this kind of advice, check out my coverage of a talk by Paul Palmieri, Co-Founder and CEO of mobile advertising service Millennial Media, titled " Investing in Your Influencers. ". Kedrosky: "In the 90's I was an analyst through all this [tech investment and IPO] madness.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

crowdSPRING Blog

NOVEMBER 27, 2012

. … Due to the relatively small potential contract values in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively. Who is correct?

Small Business 110

Small Business Marketing Startup Silicon Valley 110

Duct Tape Marketing

MAY 9, 2017

John: So I guess I’ll start off with because you write so much about local digital marketing, local search stuff. John: And where does voice search go with that? What results are you getting from voice search? Great to be with you again and great to be with your audience again. David: Yup. David: Yep.

Search 31

Search Technical Review SEO Small Business 31