Both Sides of the Table

APRIL 4, 2011

They have a mobile app and I felt like it crashed too much for my liking. All applications crash and this is especially true in the nascent mobile world where dealing with device types, OS’s & networks adds one hell of a configuration management problem. Customer Acquisition. Measuring viral adoption is obviously important.

Metrics 346

Metrics Startup Acquisition SEM 346

Steve Blank

APRIL 20, 2021

In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels. Sales channels are the paths through which your product lands in customers’ hands. Some sales channels may behave similarly; more often than not, they each pose unique challenges.

Product 436

Product Viral Channel San Francisco 436

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. They range from social customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. mobile is ~50% of revenue, shorter form works better.

Retention 106

Retention Artificial Inteligence Channel Email 106

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels. LTV ­ CAC = ROI.

Belarus 137

Belarus Viral Channel Startup 137

Occam's Razor

SEPTEMBER 4, 2012

I'm immensely excited about how completely mobile platforms impact our lives. I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. I'll share two examples of companies that are doing something non-normal when it comes to mobile marketing.

Acquisition 144

Acquisition Mobile Customer Marketing 144

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. mobile purchasers). The second relies on retention. The second type is winning. buyers during a holiday promotion).

Retention 126

Retention Analytics Campaign eCommerce 126

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). Brand Ratings and Reviews. How do you create an infinite loop?

Social Media 185

Social Media B2B North America Media 185

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Both Sides of the Table

DECEMBER 5, 2010

mobile, locations, layering of services, data management, portability & more]. After a few acquisitions they offered many of the services you think about as foundations to social networks today. Social Networking is Becoming Mobile: FourSquare and Skout. ask microsoft, aol/time warner & google]. The Past (1985-2002).

Social Network 318

Social Network Networking Internet Technical Review 318

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. There are many different channels now – attribution is the real b h. And I think this is really the point.

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

MARCH 25, 2014

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. Bonus read: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models ].

Metrics 155

Metrics Marketing Analytics Channel 155

The Next Web

MAY 5, 2013

At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. Growth hackers also don’t have to use viral loops: would you say that the Groupon guys didn’t use growth hacking to grow to 180 million users?

Marketing 165

Marketing Viral SEO Analytics 165

Occam's Razor

MAY 19, 2014

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. How do we get them to care and not just dump people on your site (mobile or desktop)?

Metrics 159

Metrics Analytics SEC Acquisition 159

Lightspeed Venture Partners

JUNE 11, 2012

Much has changed since 2009, and browser (including social) and mobile games are the two hottest areas in gaming right now. Good mobile and web games can still be built for a budget in the low single digit millions range and below, and in under a year. For both mobile and Facebook, games are the most popular category of apps.

IP 113

IP Distribution Viral Mobile 113

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Quit boards with a low virality score (which you can check in Tailwind).

Marketing 114

Marketing Viral Campaign Search 114

This is going to be BIG.

JUNE 13, 2011

Mercata was Groupon in the late 90’s before consumers were so comfortable with spending money online and social networking enabled inexpensive viral customer acquisition. Foursquare is really Dodgeball at a time when smartphones enable a better and geo-aware mobile experience.

Viral 110

Viral Social Network Startup Early Stage 110

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. It''s a good measurement because it captures both satisfaction and virality. Let''s say you want to know about the burgeoning market for mobile widgets. Alistair: There are plenty.

Analytics 167

Analytics Lean Widget Metrics 167

ConversionXL

MARCH 15, 2016

There are two different types of user onboarding flows: mobile and desktop. Mobile user onboarding flows introduce you to a game, a productivity app, a banking app, etc. And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. So, the channel selection (vs. via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48

ReadWriteStart

JUNE 20, 2012

In Web/mobile apps, where multi-sided markets (separate users and payers) are often found, earlyvangelists can be users or payers. But even as nonpaying users, these earlyvangelists are willing or eager accelerators of your viral growth. MVPs for Web/Mobile Are Different. You’ll use it to test the entire buying process.

Customer 119

Customer Advisory Board Engineer Cofounder 119

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Google Plus.

Social Media 165

Social Media Metrics Conversion Media 165

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Point Nine Capital uses Qwilr to create modern, mobile-native collateral. The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

The Next Web

SEPTEMBER 29, 2013

You’re tinkering with your marketing and sales channels. What sources of traffic are converting, and which channels are profitable, which aren’t? How it applies to your marketing channels. For example, Dollar Shave Club created a video that went viral. You now need to see if that particular channel is profitable.

Metrics 136

Metrics Cofounder Cram Down Liquidity Event 136

abovethecrowd.com

JUNE 2, 2021

If you download their mobile app, Krispy Kreme will give you a free doughnut , McDonald’s will give you a free large fries , and Baskin-Robbins will give you a free scoop of ice cream. They return the favor by doing more banking business with said banks, and some of the windfall-money comes right back to the bank via other channels.

IPO 82

IPO Customer Matching Silicon Valley 82

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Here are a few other key metrics that are hard to scale: Customer acquisition. Customer acquisition is like drilling for oil. in 2009 to $11.80

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition.

San Francisco 68

San Francisco Lean Retention SEM 68

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. Mobile isn’t growing on a fast rate. Same thing for engagement, as well.

Founder 36

Founder Conversion Technical Review Cash Position 36

Occam's Razor

APRIL 29, 2013

That gives you short term acquisition quality, you can then move to long term quality by focusing on metrics like lifetime value. At least they showed up on your mobile/desktop site. Another legacy of old channels of advertising like TV, magazines and radio. Don't start with LTV, it is hard. And you'll get promoted.

Metrics 166

Metrics Marketing Search SEO 166

www.foliomag.com

JULY 31, 2012

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Defining Mobile Opportunities and Strategies. Mobile Content.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

MARCH 3, 2017

Note – Each of these social metrics is independent and tells a story about content engagement, however, in some cases their weight age may vary depending on the social channel in question. How to Track It – We recommend you to do a channel-wise audit to understand the real picture painted by these social metrics.

Marketing 28

Marketing Metrics Clickthrough Analytics 28