Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer? In short: Id love to read your take on a web version of customer development.

Customer 167

Customer San Francisco Lean Hockey Stick 167

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. My post focuses mostly on conversion.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

APRIL 3, 2018

— Northwoods Web Solutions (@northwoods) March 28, 2018. Assign content & channels for each experience. Identify your channels. — Northwoods Web Solutions (@northwoods) March 28, 2018. Email & ads are the 2 big communication channels. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

OCTOBER 22, 2018

If we look at the hierarchy of marketing data, it goes something like this: Acquisition (e.g. Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. What is attribution?

B2B 131

B2B Marketing Analytics Campaign 131

infochachkie.com

SEPTEMBER 24, 2011

To fully appreciate why consultants often do not fulfill a startup’s needs, it is important to understand the typical consulting engagement sales cycle. RingRevenue Creates A New Performance Marketing Revenue Channel. |. Pyramid Power. John is a CPA and holds an M.B.A. from the Wharton School. 6 Comments. 4 Comments.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

ConversionXL

MAY 30, 2017

For a goal to be eligible for a funnel, it must be a “destination” goal — meaning that that you’ll set a specific web page as a goal, and the goal is achieved when the visitor loads the specified page. Ideally, you’ll wait for a month to get at least one well-rounded sales cycle to use as a baseline.

Analytics 126

Analytics Conversion eCommerce Technical Review 126

Duct Tape Marketing

DECEMBER 12, 2018

I think, whether it’s startups or freelancers, I think we tend to focus more on acquisition than retention, and its cheaper to retain customers if you’re a freelancer if you’ve already worked with somebody; the sales cycle can be shortened. That education is a serious marketing channel.

Sales Cycle 65

Sales Cycle Email Web Canada 65

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

www.rocketwatcher.com

NOVEMBER 8, 2010

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term. Rymatech Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

MAY 8, 2019

Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. The stream of blog visitors generate awareness; the links to those posts support bottom-of-funnel acquisition on product pages. Still, too often, blogs are purely derivative.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Duct Tape Marketing

MARCH 3, 2017

Note – Each of these social metrics is independent and tells a story about content engagement, however, in some cases their weight age may vary depending on the social channel in question. How to Track It – We recommend you to do a channel-wise audit to understand the real picture painted by these social metrics.

Marketing 28

Marketing Metrics Clickthrough Analytics 28