Duct Tape Marketing

SEPTEMBER 4, 2023

Small Business Metrics to Track: Measuring Success The Right Way written by John Jantsch read more at Duct Tape Marketing Are you tracking the right metrics that truly measure your definition of success? 5 Metrics-Focused Tips for Small Business: How to Achieve Meaningful Marketing Goals 1.

Metrics 57

Metrics Small Business Software Review Green 57

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Jason looks at the issues around "sunk cost."

Acquisition 150

Acquisition Cofounder Technical Cofounder Cost 150

YoungUpstarts

AUGUST 2, 2016

And this is the product manager who dictates the strategies and processes, controls the product’s lifecycle and ensures that it meets all the set demands. One reason product management is such an appealing career is you get to sit at the intersection of technology, business, and design.”. Product Management Metrics.

Management 100

Management Product Churn Rate Green 100

www.forentrepreneurs.com

FEBRUARY 2, 2010

SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? However there is a lot of value in looking at these same metrics for all other businesses. Failure to get product/market fit right is very likely the number 1 cause of startup failure.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

The Startup Magazine

FEBRUARY 11, 2022

With over three decades of experience in private equity investments, acquisitions and mergers, Mark Hauser has developed a keen ability to recognize trends and do his due diligence. In 2016, Hauser Private Equity completed an investment in Stat Health Management, LLC, an urgent care provider with locations throughout Long Island, NY.

Private Equity 129

Private Equity Equity Technical Review Software Review 129

YoungUpstarts

OCTOBER 25, 2018

Toronto’s Mark Attanasio has spent some 20 years advising businesses at various stages in their development on what it takes to position themselves for growth – whether it’s through traditional transactional activities like management buyouts and mergers and acquisitions or via a public listing on a Canadian stock exchange.

Partner 113

Partner Technical Review Management Due Diligence 113

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. and AdWords ads.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Acquisition. Image source. This stage answers the question: “How do our customers find us?”.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

FEBRUARY 4, 2020

Our conversion metrics didn’t connect to more important ones: activation rate and, of course, revenue. More accounts created but not activated incurred unjustifiable costs on AWS, Intercom, Mailchimp, etc. Additionally, all our users and product engagement metrics got skewed. But we had created unanticipated problems.

Acquisition 67

Acquisition Software Review Technical Review Mobile 67

Both Sides of the Table

NOVEMBER 14, 2017

MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer? and we were met with weak demand, slow growth and high costs.

Operations 286

Operations New York City Technical Review Startup 286

ConversionXL

JUNE 16, 2022

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., A marketing playbook gets everyone on the same page. Measurement. Usage policies.

Campaign 149

Campaign CTO Marketing Social Media 149

Up and Running

SEPTEMBER 14, 2021

A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. Introducing a Customer Relationship Management (CRM) system is a good way to capture everything about your existing customers and your future ones. Show them you’re a dynamic business.

Sales 152

Sales Audience Social Media Email 152

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. The reason is that the real value of the board deck is not (ironically) for the board; it’s for management to track their own performance. So I want to see that management is using a dashboard every day, not just for board meetings.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

YoungUpstarts

OCTOBER 28, 2016

A project can be completed successfully while adhering to scheduling and budgetary requirements, but all of the relevant parties have to work in concert to ensure an acceptable cost is determined and an ideal timeline is adopted. Poorly Defined Project Goals and Performance Metrics.

Software Developers 100

Software Developers Software Development Software Review Software 100

Up and Running

OCTOBER 7, 2019

A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. KPIs Every Founder Should Track.

Founder 71

Founder Retention Metrics Technical Review 71

YoungUpstarts

JULY 31, 2019

Cunningham’s term was coined to identify a specific problem in the tech industry, but the fundamental concept is universal — Ben Horowitz, for example, took Cunningham’s concept and applied it to management structures. . They need to comply with laws, create back-end processes, and build prototypes — all of which cost money.

Cofounder 127

Cofounder Burn Rate Technical Cofounder Seed Capital 127

Austin Startup

FEBRUARY 1, 2018

(Almost) everything you need to know (but are afraid to ask) before you wistfully ask a product manager to coffee so they will help you find a job. TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies.

Management 85

Management Product Technical Review Software Review 85

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Acquisition. Anything else is merely a list of data points. Image source ).

Analytics 119

Analytics Technical Review Acquisition Retention 119

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. After we got everything in place we managed to successfully run our agency remote with minimal issues. We redesigned our organization to take advantage of lower labor costs. 9- Remote management. 11- Paying attention to metrics.

Entrepreneur 120

Entrepreneur Metrics Technical Review North America 120

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

JANUARY 7, 2018

Owners no longer have to buy management software meant for big business. apps to manage their operations, up from 3.8 Enterprise apps rework everyday functions of the business into streamlined processes that can be managed via user-friendly apps. Solutions aimed at SMBs are more widely available. Enterprise Apps.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 266

Metrics Retention Acquisition Salary 266

ConversionXL

NOVEMBER 25, 2020

Key metrics: Average View Duration, Click Through Rate, & Views 3. Refine titles, thumbnails, and content to increase those metrics — Eric Bandholz (@bandholz) November 24, 2020. Key metrics (90% of your focus). The wonderful thing about YouTube is that they have specific metrics to help you hit the above strategy.

Channel 129

Channel Metrics Algorithm Video 129

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 338

Social Media Framework Media Conversion Ratio 338

David Teten

JANUARY 19, 2021

As two fund managers employing Flexible VC, we think it is a healthy addition to the ecosystem and will yield more predictable and stable healthy returns for investors. Too often, investment structures force the management team to make decisions between misaligned growth and investment (return) objectives. Flexible VC 102: Variations.

Cofounder 78

Cofounder Technical Review Equity Dividend 78

Up and Running

FEBRUARY 18, 2021

But being able to monetize customers and acquire those customers at a low enough cost is quite another. Especially in the early stages of growth, standing up to competition means that your business also needs to minimize the cost of acquiring new customers. This kind of retargeting is highly cost-effective.

Acquisition 127

Acquisition Cost Affiliate Customer 127

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. There isn’t one most important SaaS metric. You’re not allocating enough costs to gross margin or the cost to acquire a customer.

Restful 202

Restful Founder Revenue Acquisition 202

YoungUpstarts

DECEMBER 7, 2017

While many think about crowdfunding as a top-line sales number, it’s critical to evaluate all the costs associated with the campaign, as the balance between raise and spend absolutely factors into your outcomes. One of the first non-product costs is building out your campaign and website. Managing digital marketing spend.

Campaign 145

Campaign San Francisco Technical Review Flash 145

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. This kind of a simple model also helps: Define the early proof points for the company.

Metrics 225

Metrics Startup Retention Acquisition 225

Up and Running

NOVEMBER 6, 2020

There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. Instead of getting all of your customer’s payment upfront, those payments are spread out over months or even years, so it can take time to break even on marketing and development costs.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. The cost has been far more than offset by both customer loyalty and advocacy, as well as team spirit.

Customer 285

Customer Metrics Algorithm Community 285

Version One Ventures

SEPTEMBER 19, 2012

Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. Lifetime value (LTV).

Retention 126

Retention Analytics Campaign eCommerce 126

YoungUpstarts

FEBRUARY 13, 2019

Just ask Blue Apron, which has found itself in the news recently for its poor stock market performance and its widely criticized acquisition-focused growth strategy — not to mention CEO Brad Dickerson’s unwillingness to release its retention numbers. Blue Apron is hardly alone with its churn problem. Dig deeper. Why or why not?

Customer 173

Customer Technical Review Retention Acquisition 173

David Teten

APRIL 1, 2021

Once you have assembled the right core team, I recommend prioritizing as follows: First, meet with your portfolio company management. Then, pluck the low-hanging fruit: easy, low-cost, and highly scalable infrastructure. And of course, if she works directly with a company, then the company bears the full cost, and the investor doesn’t.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

ConversionXL

JULY 21, 2022

According to the Journal of Marketing Management , a seamless omnichannel customer experience is built on: Consistency; Synchronization; Freedom in channel selection. For example, a CMO might decide they need some software but delegate the research to a marketing executive before a marketing manager narrows down options.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

SEPTEMBER 9, 2020

Even a one-second delay can cost an ecommerce site $25,000–$125,000 per year …or more! More recently, Google Search Console rolled out a Core Web Vitals section, which tracks a set of website performance metrics that focus on user experience. Here are the metrics Google Page Insights measures that specifically relate to SRT.

Caching 102

Caching Development Team Review Hosting Software Review 102