Haystack

DECEMBER 29, 2018

During this time, there’s financial leverage used in the transaction to help buffer the firm’s cost of capital (e.g. Also during this time, the underlying metrics in that business can change positively, potentially trapping companies to accept the initially-agreed upon valuation. That will take a long time to settle.

Technical Review 165

Technical Review Venture Capital Russia China 165

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer. End of theory.&#

Customer Development 219

Customer Development Web Developer Customer 219

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

If you like this, go see his Shockwave Innovations blog ) Anyone that has taken an accounting class or learned basic business financials knows the interaction between key elements of a P&L (revenue, cost, expense) and a balance sheet (assets, liabilities, equity). At that point, you’ve recovered the cost to acquire the customer.

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

ConversionXL

JULY 3, 2020

This explains more: [link] Whether something has a cost doesn't change how our systems work. Paywalls, by default, are a barrier to organic acquisition—they stop some users from accessing some content. News is an especially challenging vertical since no site owns a newsworthy event. Metering vs. lead-in. Metering. “As

SEO 122

SEO HTML Technical Review Caching 122

View from Seed

SEPTEMBER 14, 2021

Warning – this assumes some basic knowledge of VC performance metrics. Q: What is going to happen to the cost of capital? Q: What is the opportunity cost of not being in tech? The chart below illustrates this, with the black vertical line representing the average VC return. Ok, let’s jump in. Source: AngelList.

Valuation 319

Valuation Pre-Money Valuation Distribution Early Stage 319

View from Seed

SEPTEMBER 14, 2021

Warning – this assumes some basic knowledge of VC performance metrics. Q: What is going to happen to the cost of capital? Q: What is the opportunity cost of not being in tech? The chart below illustrates this, with the black vertical line representing the average VC return. Ok, let’s jump in. Source: AngelList.

Valuation 295

Valuation Pre-Money Valuation Distribution Early Stage 295

Lightspeed Venture Partners

JANUARY 6, 2011

And congrats to Alex Le, cofounder of a prior investment, Serious Business, whose first game since the Zynga acquisition is CityVille.]. Shawn Gupta of OhLife , a personal journaling tool over email, has similar sentiments in using metrics to drive product innovation: Make metrics a core part of our product development.

Stealth 60

Stealth Startup Lean Cofounder 60

Steve Blank

MARCH 25, 2009

Was the company attempting to be a low cost provider by introducing cheaper products to an existing market? Therefore, no, we weren’t really equipped to be the low cost provider. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ? No, not really.

Silicon Valley 141

Silicon Valley Marketing RSS California 141

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. Then, compare any change in the awareness metrics you’re measuring in that region with other markets.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 112

Retention Developer Customer Programming 112

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Seeing Both Sides

DECEMBER 5, 2011

Yet, in my own work with various incubators, I am often struck by the lack of vertical focus. But if you believe software is eating the world, vertical industry by vertical industry, business process by business process, then we should start seeing more entrepreneurs pursuing vertically-centric strategies.

Vertical 41

Vertical Incubator Software Acquisition 41

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 105

Retention Customer Developer Programming 105

A Smart Bear: Startups and Marketing for Geeks

MARCH 21, 2017

Revenue multiples, profit multiples, premium over the previous financing — these are metrics used by sellers to help determine a minimum acceptable price. In terms of acquisition, they ask more specifically: “How can we trade balance sheet assets (cash, equity) in exchange for executing our strategy better?”.

Balance Sheet 242

Balance Sheet Vertical Acquisition Revenue 242

View from Seed

SEPTEMBER 14, 2021

Warning – this assumes some basic knowledge of VC performance metrics. Q: What is going to happen to the cost of capital? Q: What is the opportunity cost of not being in tech? The chart below illustrates this, with the black vertical line representing the average VC return. Ok, let’s jump in. Source: AngelList.

Valuation 156

Valuation Pre-Money Valuation Distribution Early Stage 156

ConversionXL

JUNE 5, 2014

Improving each of these areas might boost your customer retention – BUT it’s only by scrutinizing your customer facing metrics & direct customer feedback that will provide you with your top priorities. Retention, along with many of our usage metrics, have improved as a result of some of these changes. image source.

Retention 98

Retention Customer Developer Programming 98

This is going to be BIG.

JULY 26, 2011

To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten. Unfortunately, there aren't a lot of folks out there that can help a new company build up that kind of subscriber base cost effectively (if you can, contact me charlie@firstround.com).

New York City 113

New York City Marketing SEM Acquisition 113

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Austin Startup

APRIL 25, 2017

I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone.

Valuation 48

Valuation Technical Review Forecast Social Network 48

ConversionXL

NOVEMBER 29, 2016

Knowing where you stand in relation to competitors helps define product positioning, channel acquisition, messaging, and more. Depending how you’re benchmarking and with what metrics, it could be beneficial or it could be a waste of time. We selected 4-5 sites from each sub-vertical. How does it work? The Vitamin Shoppe.

Conversion 48

Conversion eCommerce Database Vertical 48

ConversionXL

NOVEMBER 28, 2022

According to JungleTopp , TikTok ads generate 155% more clicks and have a cost-per-impression (CPM) of around five times lower than Facebook and Instagram. This resulted in a low average cost-per-click of $0.21 , with a 1.2% Track the right metrics for performance. Cost-per-click (CPC). This helped HP earn 4.7

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

OCTOBER 25, 2018

Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns: Bring clean data into the CRM. How large is the business’ investment in the customer acquisition channel? Scale of investment.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

APRIL 7, 2021

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) The lower ACV also means the switching costs are low, churn is likely higher & the lifetime value of a customer is lower. Which brings us to our next question:

IP 98

IP Marketing Technical Review Software Review 98

David Teten

DECEMBER 3, 2019

Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. Capital has built a free online tool for founders to calculate their cost of capital. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Reid Hoffman

MARCH 2, 2021

He also shared his perspective on M&A (including Uber’s recent acquisitions of Postmates and Drizly), autonomous vehicles, the complexities of working in highly regulated industries, and how his personal and professional background shaped the way he approaches leadership today. RH: The honor is ours. This is awesome. She’s great.

Iran 39

Iran Technical Review Non-Compete Lean 39

Seeing Both Sides

AUGUST 16, 2012

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Big Data meets travel…in 2000.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

SEPTEMBER 17, 2021

Lemonade is an online insurance company offering low-cost renters’ and homeowners’ insurance. We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Keeping these four principles in mind, let’s look at an example of a company using branding to stand out.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

JUNE 2, 2022

Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. This approach works for both new account acquisition and account expansion. Granular tracking of the right metrics helped sales reps prioritize prospects soon after receiving their watch.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

andrewchenblog.com

JANUARY 28, 2010

Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. CPM/CPA/CPC) What do the intermediate metrics look like? impressions/CTR/etc) How does your signup funnel perform?

CPA 51

CPA Retention Viral Acquisition 51

ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. But, ultimately, it generates paying customers—and that’s the only metric that really matters. It generates lots of irrelevant traffic.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Traffic Trends Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

steveblank.com

JULY 8, 2011

This kind of search normally costs more than $500… Test your name [link] so you don’t end up with a name that is confusingly similar to an existing trademark. It covers both Europe ant the US, it is easy, fast and free. Reply Tatiana Maya , on March 10, 2011 at 9:10 pm said: Hi Steve, Are you aware of [link] ???

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. A good one.

Analytics 60

Analytics Marketing Metrics Audience 60