Remove Acquisition Remove Customer Remove Customer Development Remove Video
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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

So what’s wrong the product development model? The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.)

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

While our teams have mentors, socialize a lot and give great demos, the goal of our class final presentations is “ Lessons Learned ” – about product/market fit, pricing, acquisition/activation costs, pricing, partners, etc. From the first 10 interviews, we learned that video is a big problem for researchers who use that medium.

Lean 315
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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

This class is built on conducting in-person of interviews with customers/ beneficiaries and stakeholders, but due to the pandemic, teams now had to do all their customer discovery via a computer screen. How would customer interviews work via video? See here for an extended discussion of remote customer discovery.).

Lean 385
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Hacking for Defense @ Stanford 2020 Lesson Learned Presentations

Steve Blank

If you can’t see the four videos of General Mattis click here for the entire talk. Second, this class – which is built on the idea of interviewing customers/beneficiaries and stakeholders in person – now had to do all their customer discovery via a computer screen. How on earth would customer interviews work via video?

Oakland 301
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How Do You Want to Spend Your Next 4 Years of Your Life?

Steve Blank

I pointed out that the “data” you gather in 10 weeks (talking to 100+ customers, partners, payers, etc.,) see 0:30 in the video below). See 1:03 in the video below). But in my next to last company, I got into the video game business. My customers were 14-year old boys. see 1:30 in the video) I hated them.

Cofounder 325
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When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue. A Five-sided Market. It’s Much Simpler.

Customer 323