View from Seed

MARCH 19, 2015

He’s dubbed the approach “ pretotyping ,” and it shares many of the same principles as both its similar-sounding (if later-stage) cousin, prototyping, as well as the more well-known lean startup movement. NVV: Lots of entrepreneurs reading this will think about the lean startup movement when they hear about pretotyping.

Product 120

Product Technical Review Marketing Lean 120

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. Users/Customers.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Every board meeting, the metrics of success change.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

NOVEMBER 25, 2020

Typically, people who are going to watch these videos are already customers or at the very bottom of the funnel. It’s a great way to bring value to your customers, but you’re missing out on the leverage that YouTube provides. Key metrics: Average View Duration, Click Through Rate, & Views 3. Key metrics (90% of your focus).

Channel 129

Channel Metrics Algorithm Video 129

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 143

Metrics Advisory Board Startup Lean 143

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. This kind of a simple model also helps: Define the early proof points for the company.

Metrics 225

Metrics Startup Retention Acquisition 225

Up and Running

NOVEMBER 29, 2017

This actually aligns closely with the Lean Planning approach, which allows your business to be more agile and make adjustments as you test your idea in the market. Customers simply wanted a working product that solved their problem. Potential customers want value , and they will go any length to get it.

Acquisition 93

Acquisition Startup Engineer Metrics 93

Startup Lessons Learned

AUGUST 21, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. The Lean Startup Conference was founded four years ago to bring together real entrepreneurs who have applied Lean Startup techniques and have useful advice to share with each other. Metrics play a big role in any conversation around implementation.

Lean 167

Lean Louisville Startup Metrics 167

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Sooner or later, relying on new customers will break you. The second relies on retention. mobile purchasers).

Retention 126

Retention Analytics Campaign eCommerce 126

crowdSPRING Blog

MARCH 8, 2013

5 Customer Experience Metrics Every Successful Company Tracks | The Buffer blog – [link]. The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link]. Amazon Rock Solid, Netflix Still Struggling With Customer Satisfaction | Enterprise Irregulars – [link]. ” – [link].

Social Media 105

Social Media Small Business Design Media 105

Startup Lessons Learned

OCTOBER 23, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.

Analytics 167

Analytics Lean Widget Metrics 167

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). They do more of the same with less, often lowering quality and customer satisfaction. Promotion.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Duct Tape Marketing

FEBRUARY 10, 2022

17:07] I’m seeing more and more agencies talk about growth through acquisition – is that a good way to grow? You can spend on as a risk without putting you outside of the metric. Jason Blumer (09:15): So, and that's kind of leaning them into the accrual world versus cash reporting. More About Jason Blumer: JasonBlumer.com.

CPA 74

CPA Technical Review Revenue Forecast 74

Startup Lessons Learned

AUGUST 2, 2008

Its the same with acquisitions. 0comments: Post a Comment Newer Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Expo SF (May.

San Francisco 125

San Francisco Software Review Technical Review Continuous Deployment 125

Steve Blank

NOVEMBER 10, 2016

Here’s her story of the Lean innovation accelerator she’s built for the Marines. Understand Your Customer and Teach Them to Solve Real Problems. Innovation begins and ends with understanding the customer and the specific problems they are facing. Big idea fairies live everywhere, sometimes for a very long time.

Framework 323

Framework Lean Metrics Government 323

Steve Blank

NOVEMBER 10, 2016

Here’s her story of the Lean innovation accelerator she’s built for the Marines. Understand Your Customer and Teach Them to Solve Real Problems. Innovation begins and ends with understanding the customer and the specific problems they are facing. Big idea fairies live everywhere, sometimes for a very long time.

Framework 323

Framework Lean Metrics Government 323

A Smart Bear: Startups and Marketing for Geeks

MAY 1, 2012

Company A has 1,000 customers each paying $10/mo. Company B has 10 customers each paying $1,000/mo. B can extract more money from the limited pool of customers, so that’s better. If you’ve already found 1,000 customers, there’s 10,000, and likely 100,000. Which is better? Oops, bad question.

Customer 320

Customer Revenue Acquisition Cofounder 320

Steve Blank

SEPTEMBER 14, 2009

In this time, building a successful business meant building a company that had paying customers quarter after quarter. It did not mean building a startup into a company to flip or hype on the market with no earnings or revenue, but building a company that had paying customers. They taught you about customers, markets and profits.

Silicon Valley 223

Silicon Valley IPO Technical Review Venture Capital 223

ConversionXL

FEBRUARY 3, 2022

WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. No changes were made to the customer journey, and it had nothing to do with revenue lift. Growth marketing borrows a concept from the lean startup methodology. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

Up and Running

JULY 26, 2016

The chicken-egg issue of getting customers to your platform while you don’t have any money to spare is a puzzle that many companies are unable to figure out at all. Then, in 2015, this is who we added to the team: Jan-15: Head of Customer Success (growth team). Lean marketing. This is when metrics come into play.

Revenue 60

Revenue Acquisition Channel Campaign 60

OnlyOnce

JULY 9, 2013

The book has been described by a few CEOs who read it and commented early for me along the lines of “The Lean Startup movement is great, but this book starts where most of those books end and takes you through the ‘so you have a product that works in-market – now what?’ questions”. Writing a book is a LOT harder than I expected!

Startup 95

Startup Advisory Board Elevator Pitch Forecast 95

Austin Startup

FEBRUARY 1, 2018

Product management is fundamentally about thinking on your feet, staying one step ahead of your competitors, and being able to project yourself into the minds of your colleagues and your customers. Commit to observing and interacting with your customers on a weekly, if not daily basis. invest time into your customers.

Management 85

Management Product Technical Review Software Review 85

Steve Blank

DECEMBER 7, 2010

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. to optimize this search.

Wiki 312

Wiki Lean Management Business Model 312

The Next Web

AUGUST 6, 2012

It was finally that day when you get up in the morning, hit refresh on your in-house admin and smile to a huge grin to yourself: 1000+customers, WOW! Here are my 2 cents on how we got here and what I would have done differently: Customer support is a company effort. My belief is that customer support should be a top priority.

Acquisition 121

Acquisition Churn Rate Customer Continuous Deployment 121

Steve Blank

JUNE 23, 2016

As a consequence, corporations used metrics like return on net assets (RONA), return on capital deployed, and internal rate of return (IRR) to measure efficiency. These metrics make it difficult for a company that wants to invest in long-term innovation. On the low-end, they undercut cost structures, resulting in customer migration.

Architecture 227

Architecture IRR Balance Sheet Liquidity Event 227

Lightspeed Venture Partners

JANUARY 6, 2011

And congrats to Alex Le, cofounder of a prior investment, Serious Business, whose first game since the Zynga acquisition is CityVille.]. Shawn Gupta of OhLife , a personal journaling tool over email, has similar sentiments in using metrics to drive product innovation: Make metrics a core part of our product development.

Stealth 60

Stealth Startup Lean Cofounder 60

Steve Blank

MARCH 25, 2009

While we sometimes cut the price of graphics boards, it was only because we offered our customers no compelling reasons to buy one that was priced equivalently to the market share leaders. Was SuperMac attempting to introduce radically new products and create a new market ? And we lost money when we did so.

Silicon Valley 144

Silicon Valley Marketing RSS California 144

ReadWriteStart

AUGUST 26, 2022

I will say the one thing we tell all our portfolio companies is to get fit and lean in. So the “get fit” part of it is whatever your circumstances are today, lean inwards a little bit, do some introspection, and figure out which part of the house requires some cleaning up. I like the get fit and lean in. Jonathan Siddharth .

Partner 132

Partner Cofounder Retention Acquisition 132

ConversionXL

JUNE 2, 2022

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. Sales finds aligned accounts and works with marketing to create customized journeys. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 13, 2015

Customers acquired by direct mail. In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. Total Customers. Average Revenue Per Customer. How does retention differ among different acquisition channels?

Conversion 48

Conversion Retention Acquisition Metrics 48

Steve Blank

MARCH 11, 2015

And worse, even if someone does manage to start something new, our management structure has so many financial, legal and HR hurdles that every initiative needs to match our existing business financial metrics, processes and procedures. They’ve found product/market fit (what products customers want to buy). and how to price the product.

Widget 120

Widget Lean Business Model Metrics 120

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. They measure their success on metrics that reflect success in execution, and they reward execution.

IRR 335

IRR Startup Business Model Agile 335

ConversionXL

AUGUST 11, 2021

To uncover audience problems and motivations, call on your brand market research or customer service data. The more you know about your audience, the better you can customize your offer to appeal to the right kind of sponsors. Lean on your professional networks too. You can easily do this with tools like Hotjar and Typeform.

Audience 139

Audience Social Media Email Ruby 139

Startup Lessons Learned

SEPTEMBER 2, 2008

You delight customers just like before. In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. In an eyeballs business, you just cant seem to acquire or activate that next step-up of customers. The Lean Startup Intensive is tomorrow at Web 2.0. You listen and learn.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Austin Startup

FEBRUARY 24, 2018

Much of the writing on startups focuses on two elements: finding product-market fit scaling the company once #1 is accomplished For product-market fit, we have a lot of source material to work with from the last decade: Steve Blank’s leadership on Customer Development , and Eric Ries’ on the Lean Startup ?—?along Stanford’s CS183c?—?Blitzscaling

Warrant 48

Warrant Bootstrapping Framework Hiring 48

ConversionXL

MARCH 31, 2021

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. Shares are often considered a ‘vanity metric’ in the sense they don’t always directly help a business generate more revenue. We care about bottom-lines, not vanity metrics. “Shares = meh. .”

SEO 163

SEO Metrics Social Media Audience 163