Remove Acquisition Remove Design Remove Lean Remove Metrics
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See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

Guest post by Lisa Regan, writer for The Lean Startup Conference The Lean Startup Conference is next week--and now that we can step back and see all the speakers and mentors, we have to say: Wow. Blair Beverly from Google ’s AdSense group will describe a stealthy method for convincing colleagues to get on board with Lean Startup.

Lean 165
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Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

HR processes, legal processes, financial processes, acquisition and contracting processes, security processes, product development and management processes, and types of organizational forms etc. Metrics are used to manage process rather than creation of new capabilities, outcomes and speed to deployment. Process Versus Product.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. Design a marketing growth strategy that increases market share and revenue.

Marketing 115
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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. This post looks at the implementation details of HTML 5 video.

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Twitter Link Roundup #169 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 5 Customer Experience Metrics Every Successful Company Tracks | The Buffer blog – [link]. The Ultimate Guide to Customer Acquisition | KISSmetrics Blog – [link].

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Is This Ex-Googler’s Pre-Product Approach the Fast Track to Product-Market Fit?

View from Seed

He’s dubbed the approach “ pretotyping ,” and it shares many of the same principles as both its similar-sounding (if later-stage) cousin, prototyping, as well as the more well-known lean startup movement. NVV: Lots of entrepreneurs reading this will think about the lean startup movement when they hear about pretotyping.

Product 120
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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. Lowering your customer acquisition costs (CAC).

Metadata 121