Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? Impact of the recession on SaaS Sales&Marketing pr. My Investments.

Software Review 101

Software Review Technical Review Valuation Europe 101

Cracking the Code

NOVEMBER 10, 2009

While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.

Software Review 48

Software Review Technical Review IPO Cloud 48

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Popular Media: the key to viral marketing.

Software Review 63

Software Review Technical Review Cloud Forecast 63

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. The reduced TV ads you have to run.

Metrics 165

Metrics Advertising Marketing Social Media 165

Austin Startup

FEBRUARY 9, 2019

Bazaarvoice came out of stealth mode roaring, though, and Sam Decker, our founding CMO, did a great job blogging on the launch and my long-time friend, Emily Brady at Brady PR, did a great job garnering the media attention that we had been waiting until the right time for?—?when when we had strength. but don’t watch this with your kids! ).

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

Steve Blank

MARCH 18, 2011

Tech IPOs were a receding memory, and mergers and acquisitions became the only path to liquidity for startups. Rather they understood that a startup is a temporary organization designed to search for a repeatable and scalable business model. Startup exits in the next three years will include IPO’s as well as acquisitions.

Internet 334

Internet IPO Silicon Valley Agile 334

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Cracking the Code

OCTOBER 8, 2009

But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. A funny video of Larry Ellison, the CEO of Oracle on Cloud Computing.

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

crowdSPRING Blog

MARCH 16, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Secrets of the acquisition process from EA and Zynga – [link]. Marketing the Viral Effect and Not-for-Profit Gold – [link]. “Be interested in being wrong.”

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

OCTOBER 14, 2010

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Acquisitions: Pulling Back the Covers – [link]. 12 Creative Design Ideas That Went Viral (And The Lessons You Can Learn) – [link]. – [link].

Social Media 90

Social Media Small Business Design Media 90

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Here are a few other key metrics that are hard to scale: Customer acquisition. For example, PR doesn’t scale.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. It other words, it’s a team of designers and engineers. We had a designer, a front-end engineer, and a data scientist. Design, Product, Marketing, and Sales get pissed that you’re not in sync.

Conversion 133

Conversion Technical Review Channel Engineer 133

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

ConversionXL

JANUARY 18, 2022

Take Canva , a graphic design tool that offers similar features to Adobe InDesign and Illustrator, Figma, and Sketch. It’s a platform that empowers non-designers to make visually impressive designs without any training or technical expertise. Viral marketing is hard to replicate. Nothing quite beats digital PR.

Audience 122

Audience Technical Review Social Media Campaign 122

www.foliomag.com

JULY 31, 2012

Design & Production. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Art/Creative/Design. Browse Jobs.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K PR and publicity drive attention…to drive sales. Startups are designed for astronomical growth. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc.

Retention 48

Retention Metrics Acquisition Conversion 48

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. Likewise, not a single designer gets approved to sell on Fab without Bradford’s input, review, and approval. Less is more.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Cracking the Code

MARCH 10, 2008

Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil. Detailed SaaS Spreadsheet (Valuation and CAC benchmark). SaaS 13 Index Valuation. My Investments. CornerstoneOnDemand.

Sales 79

Sales Software Review Marketing Technical Review 79

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

FEBRUARY 4, 2008

This invite-only event for our portfolio companies and close friends of the firm was designed to be fairly intimate and interactive. The full agenda is available by clicking here but the day was a great opportunity to dive into the key questions that SaaS execs are wrestling with: How to design a sales comp plan? My Investments.

Software Review 48

Software Review South Korea IPO Portfolio 48