Steve Blank

APRIL 23, 2018

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. The next year, 1910, trouble hit.

Michigan 268

Michigan Cofounder Stock Forecast 268

Up and Running

OCTOBER 7, 2019

Customer lifetime value to customer acquisition cost ratio (CLV: CAC): an important metric that indicates the profitability of the subscription model, it measures the relationship between the lifetime value of a customer and the cost of acquiring that customer. . Are the assumptions used to plan the goals still valid? .

Founder 71

Founder Retention Metrics Technical Review 71

Up and Running

JULY 26, 2016

See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Lean marketing.

Revenue 60

Revenue Acquisition Channel Campaign 60

Occam's Razor

OCTOBER 14, 2014

If you want to learn about how to do simple forecasting and trend analysis, please see the official forecast function in Excel post on the Microsoft website, and this handy tutorial on trend lines and forecasting in excel. And you also have, perhaps more useful, the industry wide acquisition strategy distribution.

Analytics 133

Analytics Vertical Metrics Web 133

Steve Blank

NOVEMBER 16, 2009

Dave McClure’s AARRR metrics and Andrew Chen ‘s specifics on freemium models, viral marketing, user acquisition and engagement both offer examples of exit criteria for Customer Discovery and Validation for startups on the web. Eric and I will be working on others. Almost all Web startups are dominated by market risk.

Customer Development 219

Customer Development Web Developer Customer 219

ConversionXL

OCTOBER 25, 2018

Building a cache of user data in a CRM that’s strong enough to inform demand gen campaigns—what content to produce, where to distribute it—can take years, according to Brandt Bogdanovich of MST Solutions. Create and distribute content to those segments. How large is the business’ investment in the customer acquisition channel?

Demand 132

Demand Vertical Campaign Channel 132