Up and Running

OCTOBER 7, 2019

Customer lifetime value to customer acquisition cost ratio (CLV: CAC): an important metric that indicates the profitability of the subscription model, it measures the relationship between the lifetime value of a customer and the cost of acquiring that customer. .

Founder 71

Founder Retention Metrics Technical Review 71

VC Cafe

NOVEMBER 25, 2019

Entertainment is more than newspapers, more than Hollywood, and more than the sum of specific verticals jousting for consumer eyeballs. The large investment flows into entertainment fuel advanced in technology to produce, to distribute and monetise content that educates us, relax us, entertains us, and so on.

Vertical 113

Vertical Artificial Inteligence Distribution IPO 113

View from Seed

SEPTEMBER 14, 2021

That’s a bit of a cautionary tale to VC investors today who might think it’s inevitable that the private value they are enjoying in their portfolios will certainly translate to distributions in the near future. This is particularly relevant for VC funds because they do not follow a normal distribution, they follow the power-law curve.

Valuation 156

Valuation Pre-Money Valuation Distribution Early Stage 156

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. Use content advertising to fight rising costs. The concept of content advertising is a relatively new one.

Advertising 131

Advertising Cost Customer PR 131

Version One Ventures

SEPTEMBER 24, 2014

We want to see traction – specifically, how quickly you can capture the initial market or vertical** that you are targeting, and how engaged these early users are. The core questions to answer are therefore on distribution and scale, and on your business model. News Business model distribution pitching scale storytelling vision'

Vertical 167

Vertical Distribution Business Model Framework 167

Transformify

APRIL 21, 2017

We have arguably the largest distributed workforce in the world. And we’ll be expanding into more business verticals soon. Finance was a logical expansion for us, though coming across the right acquisition while having it on our strategic roadmap accelerated the launch. Where are you located? Why have you been successful?

Technical Review 40

Technical Review Silicon Valley Software Review Cofounder 40

Version One Ventures

SEPTEMBER 24, 2014

We want to see traction – specifically, how quickly you can capture the initial market or vertical** that you are targeting, and how engaged these early users are. The core questions to answer are therefore on distribution and scale, and on your business model. News Business model distribution pitching scale storytelling vision'

Vertical 153

Vertical Distribution Business Model Framework 153

Steve Blank

OCTOBER 31, 2014

Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. channel partners and Chinese manufacturers and customer acquisition and activation programs outside their home country. And their branding and demand creation activities were going to occur primarily outside of Australia.

Global 335

Global Australia Silicon Valley China 335

YoungUpstarts

AUGUST 14, 2019

Today, retail is dominated by international giants with powerful supply chains and increasingly digitized distribution systems. Plangrid and Building Connected have made headway penetrating the market, and their recent acquisitions by Autodesk means they will be taken more mainstream with such a strong backer.

Global 189

Global Vertical Agile Engineer 189

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

SEPTEMBER 14, 2009

Tech acquisitions went crazy at the same time the IPO market did. The Rise of Mergers and Acquisitions -– March 2003 -2008 After the dot.com bubble collapsed, the IPO market (and most tech M&A deals) shutdown for technology companies. And some companies didn’t even have to go public to get liquid. billion.) So what’s left?

Silicon Valley 217

Silicon Valley IPO Technical Review Venture Capital 217

Occam's Razor

JULY 24, 2018

Slice the matrix vertically along the time-to-useful dimension…. Campaigns can be optimized based on real-time impressions, clicks, visits, page views, cost per acquisition etc. Our last vertical slice includes metrics that measure performance across customer segments, divisions and channels, among other elements.

Analytics 93

Analytics Framework Metrics Algorithm 93

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Demand generation vs. lead generation: Critical differences. SEO should lead with intent.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., With that, let's look at the first rich source of benchmarking data in CI tools, the industry and sub-vertical reports. or Weightwatchers.co.uk

Analytics 133

Analytics Vertical Metrics Web 133

Steve Blank

NOVEMBER 16, 2009

Dave McClure’s AARRR metrics and Andrew Chen ‘s specifics on freemium models, viral marketing, user acquisition and engagement both offer examples of exit criteria for Customer Discovery and Validation for startups on the web. Eric and I will be working on others. Almost all Web startups are dominated by market risk.

Customer Development 219

Customer Development Web Developer Customer 219

ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

Both Sides of the Table

JUNE 18, 2010

Reportedly, Softbank and Zynga have discussed jointly distributing games through Softbank’s mobile-phone service in Japan and other countries. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season. DST invested $180mm last fall.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

The Next Web

OCTOBER 2, 2013

Distribution and cashflow pose challenges in China. Furthermore, the steady cashflow in the Western market also comes about because of one key factor: the distribution model. The relatively straightforward distribution model in the US for mobile app developers is contrasted by a landscape in China that is simply put, a maze.

China 122

China Developer Intellectual Property Mobile 122

Steve Blank

AUGUST 31, 2009

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) So what’s wrong the product development model?

Customer Development 238

Customer Development Developer Customer Silicon Valley 238

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. If successful, feature-driven SEO opportunities can help a company expand vertically, by targeting more verticals, or horizontally, by offering new services. For inventory-driven sites, the website is a big part of the product. Anything behind a login or on a native app doesn’t work.

SEO 159

SEO Framework SCRUM Search 159

justinmares.com

OCTOBER 8, 2012

Think of several traction verticals that could potentially work for you, and come up with cheap ways to test them as acquisition channels. For example, if you think PR could be a strong traction vertical for your mobile app, spend a week pitching media outlets and see what kind of user adoption/traffic come about as a result.

Vertical 44

Vertical Lean Channel PR 44

ConversionXL

OCTOBER 25, 2018

Building a cache of user data in a CRM that’s strong enough to inform demand gen campaigns—what content to produce, where to distribute it—can take years, according to Brandt Bogdanovich of MST Solutions. Create and distribute content to those segments. How large is the business’ investment in the customer acquisition channel?

Demand 132

Demand Vertical Campaign Channel 132

Hearpreneur

DECEMBER 11, 2017

Influencer collaborations: Clients will contract an influencer to leverage their social expertise in creating a piece of content but will also have them distribute it to their organic following. To start, our team is made up of media and technology experts who have sold companies or been a part of acquisitions/IPOs.

Software 49

Software Marketing Entrepreneur North America 49

Rob Go

JULY 11, 2013

We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages? Here are a couple examples from our portfolio: Vertical Communities: One of the exciting attributes of GrabCAD in the early days was its rapidly growing, engaged community of mechanical engineers.

Distribution 66

Distribution Vertical Viral B2B 66

Version One Ventures

DECEMBER 3, 2019

Outcome: Just sold to PayPal for $4B (PayPal’s largest acquisition to date). We loved the product, but weren’t convinced it would get much distribution quickly. And, we passed on the opportunity to invest every single time as we were too hung up on their dependency on AirBnB for distribution. Carta (prev.

Portfolio 202

Portfolio Cap Table Early Stage Valuation 202

Cracking the Code

MARCH 28, 2022

One of the 2020 giants also left this select club: Zoom, which was impacted by the failed acquisition of Five9 and people’s gradual return to offices. For example, Snyk has recently announced a number of acquisitions. We’ll also see the emergence of more low code / no code platforms that address specific vertical needs.

Global 62

Global Europe Software Review 62

Steve Blank

NOVEMBER 2, 2009

What’s the customer acquisition cost? Lowering/increasing the cost of engineering personnel doesn’t affect this model (although the trend over the last two decades has been to dramatically lower the cost of developing a software product: open source libraries, Moore’s Law, Internet distribution/SaaS are three big drivers).

Lean 244

Lean Silicon Valley Startup RSS 244

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. 26 September 2012. 20 Comments. Andres Moran.

Social Media 47

Social Media Vertical Advertising Distribution 47

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. So I thought I would.

Technical Review 356

Technical Review Framework Audience Media 356

news.ycombinator.com

SEPTEMBER 16, 2011

We already have some competitors in the vertical and while there is no point in trying to hide the actual idea, there are differences in the way we implement stuff that can get us an advantage over the competition. >> flavor of a question-and-answer, poll-your-friends site with a distant revenue model and no user acquisition strategy.

Stealth 41

Stealth Technical Review Startup Software Review 41

David Teten

DECEMBER 3, 2019

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. the Untouched Vertical. Stanford List of Venture Capital and Private Equity Sources.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC).

Marketing 100

Marketing Campaign Email Sales 100

Steve Blank

JULY 16, 2009

Go spend some time outside the building talking to potential distribution partners. Quick acquisition by a Sega or EA I suppose. No, not really, but my partner owns the studio and tells me it’s spectacular and everyone will love it. Don’t bother him; he knows what he’s doing. Glad to be acknowledged as the voice of reason.

Silicon Valley 207

Silicon Valley RSS Video San Diego 207

Mucker Lab

MAY 1, 2013

From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. Smaller companies like Warby Parker are taking on branded incumbents in eyewear by re-inventing and collapsing distribution and manufacturing channels. E-commerce is the canary in the coal mine.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Feld Thoughts

DECEMBER 16, 2015

There are two common ways to scale a system – horizontally or vertically. Scale Vertically (or “scale up”): Add resources to a single node in a system, typically involving the addition of CPUs or memory to a single computer. You can scale vertically and horizontally at the same time.

South Africa 70

South Africa Vertical Los Angeles Minneapolis 70

Ben's Blog

AUGUST 31, 2020

But the resulting shift is correcting long-standing issues in small business lending around distribution and risk selection. But COVID only accelerated the impact of a few pre-existing structural issues in online SMB lending around distribution, risk selection, and diversification.

IPO 36

IPO Stock Software Review API 36

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. In reality, content can still be used to generate leads and customers—it just requires a different strategy to create and distribute content in the right way.

B2B 133

B2B Marketing SEO Search 133