ConversionXL

SEPTEMBER 10, 2021

Product leaders often believe it’s cheaper to buy software than build it. You don’t need a large development team or outside capital to build your own software from scratch. Gartner forecasts enterprise software spending will total almost $572 billion worldwide by 2022. The problem your new software or technology will solve.

Software Review 96

Software Review Technical Review Software Acquisition 96

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] Click on over and give us a review on iTunes, please! This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

MARCH 5, 2019

Cold emails are unsolicited emails sent to previously uncontacted recipients. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. hours checking their work email each day. Why would anyone want to use cold email? Still, it’s easy to get cold emails wrong. workers spend 3.2

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

JULY 20, 2019

As an ecommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails , thank you emails, reminder emails…the list is endless. Generating revenue via email marketing requires strategy. Promotional emails.

eCommerce 90

eCommerce Email Conversion Marketing 90

ConversionXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign CTO Marketing Social Media 149

Women Entrepreneurs Can

MARCH 13, 2024

Increased Revenue Loyalty programs directly impact revenue, but they also help decrease customer acquisition costs. According to the Harvard Business Review, attracting a new customer can be up to 25 times more expensive than encouraging repeat customers. This is an incredibly effective tactic for restaurants in competitive markets.

Programming 52

Programming Retention Software Review Social Media 52

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

FEBRUARY 3, 2022

The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Acquisitions. Market penetration.

Marketing 115

Marketing Framework Metrics Channel 115

Duct Tape Marketing

MAY 17, 2023

Redefining Success In Sales With The Unsold Mindset written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Garrett Brown and Colin Coggings In this episode of the Duct Tape Marketing Podcast , I interview Garrett Brown and Colin Coggins. Click on over and give us a review on iTunes, please! Like this show?

Sales 92

Sales Technical Review Minnesota Conversion 92

ConversionXL

JUNE 14, 2021

ConvertKit’s strategy is geared around building email marketing tools for independent creators, allowing their customers to build and nurture their own audience. Advocates are more likely to agree to an interview due to positive sentiment. Let them know it’s not a thinly-veiled sales call. Limit the call to 10 minutes.

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, a person finds your business, visits your website, completes a form, chats to the sales team, and then becomes a customer. For example, person #1 is searching for “the best social media software for automation.”

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

OCTOBER 4, 2022

Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. SEO, email marketing, Facebook advertising). Instead, they could simply click a link and enter an email address. Acquisition. Image source.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Cracking the Code

FEBRUARY 23, 2011

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. and (2) their leadership position in multi-billion dollar markets will likely make them dominant players in the software landscape, even though they are still small today (SuccessFactors $2.5B

Software Review 101

Software Review Technical Review Valuation Europe 101

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". We're going to get reviews on blogs.". Frightening honesty.

Software Review 261

Software Review Technical Review Viral Software Developers 261

Duct Tape Marketing

NOVEMBER 10, 2021

Alison founded Obok Consulting in 2020 after two years in private equity where she was responsible for getting businesses ready for purchasing and helping them through the acquisition process. After growing BCS from a single client to 14 locations and over 100 employees, she successfully exited that business in 2018 with a 8 figure sale.

South Dakota 92

South Dakota Private Equity Software Review Equity 92

Software By Rob

FEBRUARY 28, 2012

This is final installment of a 3-part series covering my acquisition of HitTail. Every question below has been asked via email, comment or Twitter over the past four weeks. Could you talk a bit about the diligence you did during the acquisition? Could you talk a bit about the diligence you did during the acquisition?

Acquisition 53

Acquisition Software Review Technical Review NDA 53

A Smart Bear: Startups and Marketing for Geeks

AUGUST 23, 2010

Of course you're going to position your company with a unique offering: exclusive features, a distinctive culture, a refreshing pricing plan, an innovative sales strategy, etc. There's no competition because this is an industry that has never used software to solve this problem.". But uniqueness doesn't imply lack of competition!

Software Review 275

Software Review Technical Review Software Advertising 275

ConversionXL

AUGUST 5, 2021

Several tools are used to make this happen: A tool like Unbounce to build the landing page and lead capture form An email marketing tool like ActiveCampaign to nurture leads A scheduling tool like SavvyCal to book the consultation A CRM like Pipedrive to store contact details. Audit your stack for obvious automation opportunities.

Software Review 143

Software Review Technical Review San Diego Retention 143

Up and Running

MARCH 20, 2018

Sales—the one word that most employees fear, but the only word that co-founders think about. It’s safe to say that if any startup could master the art of sales, then cash flow and most other problems in business would be minimal. Let’s say you don’t have the proper resources to create your own goal setting software; that’s cool.

Customer 108

Customer Software Review Social Media Technical Review 108

A Smart Bear: Startups and Marketing for Geeks

MAY 24, 2010

Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates. Consumers rarely read software license agreements. Your EULA will be examined with the same fervor as a billion dollar acquisition. But the rates are high for a reason. Legal Issues.

Software Review 233

Software Review Technical Review Sales Software 233

ConversionXL

JUNE 11, 2018

billion USD by the year 2023, saying marketers are still “in the early innings” of adopting the practice: But in another survey , 58% of marketers polled said that they were having trouble finding success with these tools due to “lack of an effective strategy.”. Most marketers start with simple pre-sales or post-sales emails.

Developer 133

Developer Marketing Software Review Technical Review 133

Austin Startup

SEPTEMBER 18, 2017

Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles. If outward facing, they will attend important sales calls and speak to the technology strategy and vision. They will review and negotiate all related contracts. Security needs to be top of mind for any CTO.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

ConversionXL

OCTOBER 7, 2021

Where possible, use endorsements from industry influencers or positive reviews from customers who’ve tested your MVP. But in many cases, the introduction stage is marked by slow-to-moderate sales and little profit. It’s a strategy used by software providers like SAP and IBM i2 , whose systems are vital to companies’ operations. .

Product 142

Product Marketing Software Review Social Media 142

Up and Running

JANUARY 14, 2022

Today, software is more important than ever. According to Statista, organizations worldwide use an average of 110 software applications to maintain operations. According to Statista, organizations worldwide use an average of 110 software applications to maintain operations. Tiny marketing and sales budget.

SEO 104

SEO Software Review Search Acquisition 104

conversionxl.com

APRIL 29, 2014

Email Marketing. Website Reviews. Onboarding Emails: What Happens After They Sign Up For Your “Free Thing” Tweet. Of all of those free ebooks, courses & discount codes, how many of those companies did you ever actually become a customer of? Don’t Forget About Me After I Give You My Email Address.

Email 67

Email Software Review Technical Review Campaign 67

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. Yet, in 2021, Shopify posted record sales, growing 113% year-over-year and doubling in brand value to $828 million. It’s the reason that 69% of people buy from a brand they know over one that gets better reviews.

Equity 94

Equity Marketing Social Media Software Review 94

Software By Rob

OCTOBER 14, 2010

And after talking about this subject at length, I found myself again evangelizing it last week at the Business of Software conference. And these days with how easy it is to build an application, your code isn’t worth much, either. Ideas (and in many cases the code itself) are not worth as much as we think.

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

APRIL 7, 2021

Here’s the irony though— even though potential customers may be in the market for a solution like yours, you still need to deploy the traditional sales/marketing strategies to convince them to make a purchase. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

NOVEMBER 11, 2015

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. The dashboard is just a plain list of tests on a white background.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Software By Rob

JUNE 23, 2010

I was a judge at last night’s 59 days of code startup competition here in Fresno. The Categories There were two categories: zero-code and in progress. Zero-code meant you had to start with…um, zero code on day 1. June 23rd, 2010 | Cool News, Links & Reviews Building your startup? See you in 2011.

Software Review 44

Software Review Fresno RSS Startup 44

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. In all likelihood, the data breach contained more than just passwords—it probably contained emails and, perhaps, addresses, too. Some events that earned links were intentional—acquisitions and funding announcements, for example.

Marketing 125

Marketing Acquisition Software Review Aggregator 125

ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. So what does it take?

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

NOVEMBER 27, 2018

But doesn’t a confirmation email provide the same value as a confirmation page? KlientBoost differentiates confirmation emails from confirmation pages effectively: “Consider the email to be an extension of the thank you page that outlives the redirect URL.”. Note: If you’re delivering the item via email (e.g. Answer them.

Technical Review 133

Technical Review eCommerce Email Software Review 133

ConversionXL

FEBRUARY 29, 2016

Transactional emails are the key every good marketer is talking about, but that few are doing something about. Promotional Emails vs. Transactional Emails: What’s the Difference? Promotional emails are strategically sent to promote a specific marketing initiative or campaign. [Tweet It!]. via Litmus).

Email 48

Email Canada Technical Review Software Review 48

YoungUpstarts

AUGUST 25, 2015

Owners of corporations also pay taxes when they are paid dividends or profit from sale of the stock, which is why it is common to say that corporations are “double-taxed.” Investment and Acquisition Potential. While this isn’t an impossible task, it can be an expensive hassle and force you to wait longer for the sale to be completed.

LLC 100

LLC Technical Review Software Review Limited Liability Company 100