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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

I’ve recently advised a number of emerging private equity and VC funds who are wrestling with the question: What are the highest impact steps they can take to support their portfolio companies? . Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. Use brand marketing strategies to build brand equity.

Marketing 110
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Within hours, Legere praised the work on social media. For example, recently I was in the market for some transcription software. I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options. most commonly popped up. ABM makes sense. Company perception.

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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Once you decide your brand strategy, you should stay the course to build brand equity. Every touchpoint is an opportunity to build or subtract brand equity from your brand. Consider ServiceNow , a software company that aims to “make work, work better for people with modern digital workflows.”. The brand strategy has some roots.

Marketing 128
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Highlights from the 2009 Business of Software Conference

Software By Rob

Business of Software is a conference organized by Neil Davidson and Joel Spolsky , and was held this year in San Francisco. The speaking line-up is a who’s who of software bloggers and authors, including Geoffrey Moore, Paul Graham, Dharmesh Shah and Joel Spolsky. There were several great presentations during the conference.

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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

Coca-Cola has brand equity that makes people gravitate towards it. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Why brand equity matters now more than ever. Brand equity. It’s the safer bet. Every day in the U.S.,

Equity 94
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Private equity and venture capital investors are copying our sisters in the hedge fund world: we’re trying to automate more of our job. . In the private equity universe, most Partners have primary training as deal-makers, not as managers. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts.