ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Here’s Lincoln Murphy from Sixteen Ventures explaining: Lincoln Murphy: There are lots of ways to leverage cohort analysis, but one of my favorites is as inputs for your Ideal Customer Profile framework. Acquisition Efficiency. Expansion Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

APRIL 28, 2020

To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. While they knew that—and that might seem weird—I did start my career as a sales development representative (SDR) selling demand generation SaaS products. Honorable mention: The DemandGen Framework.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

Customer 98

Customer Marketing Channel Acquisition 98

Startup Lessons Learned

APRIL 14, 2009

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JUNE 14, 2021

We’ll cover why a unique selling proposition is important, how to uncover what your customers are hungry for and share a framework for developing and testing a proposition that makes an impact on your business. Let them know it’s not a thinly-veiled sales call. Sign up for a demo and go through the sales process.

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

MAY 27, 2022

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. For us, that priority was the sales pipeline. Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Offline sale – typically. Long sales cycle – 18 months or more. How to do shorten a long sales process?

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

NOVEMBER 3, 2021

8:53] Introduce the idea of referrals in the sales process. [9:58] Success story features Q and a sessions with successful business leaders, keynote presentations, conversations on sales marketing. I want to set the table kind of the framework for referrals. And certainly shortens the sales cycle.

Technical Review 101

Technical Review Networking Texas Forecast 101

ConversionXL

OCTOBER 22, 2018

If we look at the hierarchy of marketing data, it goes something like this: Acquisition (e.g. Marketers like to work with frameworks. The traditional marketing/sales funnel (soon to be replaced by Hubspot’s Flywheel Model ) is a fantastic framework to put things into perspective. What is attribution? site visits).

B2B 131

B2B Marketing Analytics Campaign 131

This is going to be BIG.

JANUARY 24, 2011

Get your lead Ruby dev to blog a controversal post on some nuance in the latest frameworks and get it posted to Hacker News. You can do the same with tips on selling from your VP of Sales, or a bold statement on a blog post like "All sales will be virtual by 2015" in order to bring the community out of the woodwork.

Startup 116

Startup Ruby PR Sales Cycle 116

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

www.rocketwatcher.com

NOVEMBER 8, 2010

For those of us selling to businesses however, particularly where there is a sales team involved and a pipeline to track, the world is quite different and Dave’s metrics don’t cover everything you need to track. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. calls to action and sales-focused product pages alone. But you can’t skip this stage simply because it’s furthest from a sale. You can build that relationship with content.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131