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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. As internet crashed media became cheaper so they bought more and their tracking and analysis became really good so they did better. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Research shows that over 42% of internet users worldwide now use ad blockers to reduce how much advertising they see. While there’s nothing you can do about there being too many ads on the internet, ad irrelevance, intrusiveness, and size are all elements to consider. Leverage Performance PR to build trust with cold traffic.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150
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New Rules for the New Internet Bubble

Steve Blank

We’re now in the second Internet bubble. Tech IPOs were a receding memory, and mergers and acquisitions became the only path to liquidity for startups. Startup exits in the next three years will include IPO’s as well as acquisitions. The payoff: in this bubble, a startup can actively “engineer for an acquisition.”

Internet 334
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals. It’s why some companies are testing whether building applications on KIK might lead to better customers acquisition. Doesn’t.

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[Review] The Social Commerce Handbook

YoungUpstarts

Drive Discovery : To channel serendipitous sales, drive product discovery through a fusion of the social graph (personal relations of Internet users) with the interest graph of consumers. Flip the Funnel : Harness your happy customers to be a volunteer sales force, deploying them as your customer acquisition team.

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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. internet. (6). Impact of the recession on SaaS Sales&Marketing pr. How the use of internet is transform. Cracking The Code. Wednesday, February 23, 2011. SaaS Multiples: Recovery or Bubble? anecdotes. (13).