View from Seed

MARCH 22, 2016

You don’t have the traction, the big-dollar investments, or the marketing staff to attract media attention. Offer reporters an exclusive on the successful, viral campaign that got you there, or a behind-the-scenes look at what your product does and how you’ll deliver on this huge campaign’s promises. The irony hurts.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

YoungUpstarts

JULY 4, 2019

In today’s digital world, negative feedback can quickly go viral, leading to potential disaster for even the biggest brands. Brands that monitor feedback online, via social media platforms and review sites, will be best equipped to deal with any issues before they become major problems. And that’s massively important.

Reputation 168

Reputation Management Australia Boston 168

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 12:29] Where do you stand on your messaging for client acquisition? [15:49] Marketing Podcast with Karrie Sanderson. So Carrie, welcome to the show.

Marketing 75

Marketing Differentiation B2C PR 75

VC Cafe

JULY 15, 2021

Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. Social media – while a lot of the social media exposure to apps is done via targeted advertising, with over 2.5 That said, the new privacy settings of iOS 14.6 Unfortunately not.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

JANUARY 18, 2022

Not only is this resource-heavy, but you also risk missing the nuances of social media platforms. Viral marketing is hard to replicate. Most industry influencers don’t care if you share their content on social media or link to them in your blog post (unless you’re a well-known brand). Nothing quite beats digital PR.

Audience 122

Audience Technical Review Social Media Campaign 122

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Focus on the fact that this was the launch of a powerful new new product via a continent-wide rebranding campaign using massive online and offline media buys. Newspapers!

Metrics 165

Metrics Advertising Marketing Social Media 165

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? Impact of the recession on SaaS Sales&Marketing pr. Software 2.0:

Software Review 101

Software Review Technical Review Valuation Europe 101

Austin Startup

FEBRUARY 9, 2019

Bazaarvoice came out of stealth mode roaring, though, and Sam Decker, our founding CMO, did a great job blogging on the launch and my long-time friend, Emily Brady at Brady PR, did a great job garnering the media attention that we had been waiting until the right time for?—?when when we had strength. I’m very happy for him?—?he

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

Software By Rob

NOVEMBER 15, 2011

I received the following question from a reader: I was wondering if you had any thoughts on cost of customer acquisition for freemium businesses. We are obviously hitting social media, PR, etc. quite hard, but I don’t think paid acquisition could possibly work here. Photo by stevendepolo. My Thoughts.

Acquisition 56

Acquisition Customer Bootstrapping Viral 56

View from Seed

MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. My advice is simple: Go talk to someone who understands earned media (mainly press) long before you have a need for it — in many cases before you even have a fully developed product or brand.

Seed Stage 120

Seed Stage Conversion Startup PR 120

Cracking the Code

NOVEMBER 10, 2009

While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.

Software Review 48

Software Review Technical Review IPO Cloud 48

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K PR and publicity drive attention…to drive sales. Social media drives communication…to drive sales. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc.

Retention 48

Retention Metrics Acquisition Conversion 48

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Popular Media: the key to viral marketing.

Software Review 63

Software Review Technical Review Cloud Forecast 63

Cracking the Code

OCTOBER 8, 2009

But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. A funny video of Larry Ellison, the CEO of Oracle on Cloud Computing. ▼ 10/04 - 10/11. (2). Software 2.0:

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Duct Tape Marketing

MARCH 25, 2016

Unconventional PR. Viral Marketing. Customer Acquisition Cost (CAC). Once you know your CLV, you can set your maximum Customer Acquisition Cost (i.e. Content marketing > Social media > Email marketing. As you can see, the three main channels we use are: content marketing, social media, and.

Channel 28

Channel Viral Marketing Acquisition 28

www.foliomag.com

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Cracking the Code

MARCH 10, 2008

Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. A more accurate benchmark would then be to divide the incremental GM (annualized) in a given quarter by the S&M expenses of the previous quarter.

Sales 79

Sales Software Review Marketing Technical Review 79

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. Your customer is growing up on social media. 90 Things I’ve Learned From Founding 4 Technology Companies.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention.

San Francisco 68

San Francisco Lean Retention SEM 68

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

FEBRUARY 4, 2008

Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. Impact of the recession on SaaS Sales&Marketing pr. Software 2.0:

Software Review 48

Software Review South Korea IPO Portfolio 48

Occam's Razor

APRIL 29, 2013

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). They are not going to obsess about the number of Likes.

Metrics 166

Metrics Marketing Search SEO 166