Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Professionals Musings

MARCH 25, 2023

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. High customer loyalty and high team passion. Growing appreciation for the value of the solution provided.

Valuation 235

Valuation Revenue Viral Retention 235

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. The second type is winning. Cohort metrics can help drive more repeat customers.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

JUNE 21, 2020

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. High customer loyalty and high team passion. Growing appreciation for the value of the solution provided.

Revenue 434

Revenue Valuation Viral Retention 434

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups? Litmus blog.

Channel 118

Channel Marketing Viral SEO 118

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

JUNE 27, 2013

The Power of Social Media. More specifically, most people will voice their pleasure or dissatisfaction on social media platforms such as Facebook or Twitter. When someone praises your company on a social media platform, it is important for you to respond to them and thank them for their feedback.

Social Media 70

Social Media Viral Media Customer 70

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Now consider a traditional media business. The value of the attention that the media company collects determines how profitable it is. If you’re starting a new media company, does it make sense to charge from day one?

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K This means users love it, that there’s lots of retention and engagement, even at small numbers. Social media drives communication…to drive sales. 5 Social Media Growth Hacks for Small Businesses by Forbes.

Retention 48

Retention Metrics Acquisition Conversion 48

VC Cafe

JULY 15, 2021

Social media – while a lot of the social media exposure to apps is done via targeted advertising, with over 2.5 billion users for Facebook and Instagram app startups cannot afford NOT to be discovered on social media. Instagram, Tiktok, Facebook, Snap and Twitter are the top destinations. If you build it, will they come?

Mobile 190

Mobile Social Media Distribution PR 190

SoCal CTO

OCTOBER 8, 2009

In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models. Great stuff.

Metrics 225

Metrics Startup Retention Acquisition 225

Startup Professionals Musings

AUGUST 10, 2014

Its only been in the last 10 years that social-media companies, such as Facebook and Twitter, have achieved market valuations in billions of dollars, while clearly sacrificing revenue to gain users. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention and high revenue per employee.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Startup Professionals Musings

JUNE 26, 2016

It’s only been in the last ten years that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars, while clearly sacrificing revenue to gain users. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee.

Revenue 145

Revenue Valuation Startup Viral 145

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. I started to build this into a media & entertainment value chain that broke down the components of the industry into discrete parts. How does social media on Facebook & Twitter change things?

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Gone are the days of simple funnels and so there are many external factors that influence a purchase decision, such as content marketing or social media. Identify User Behavior.

Analytics 78

Analytics Metrics Channel Software Review 78

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Lightspeed Venture Partners

JUNE 11, 2012

Many of the circa 2009 social games were more focused on growth than retention, and in many cases more focused on “satisfaction” than fun. In 2009, viral growth through invitations and notification were the way that Facebook games could get discovered. Borrowing IP from another media. Paid acquisition.

IP 113

IP Distribution Viral Mobile 113

ConversionXL

MARCH 15, 2016

And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. According to Go-Globe , mobile apps now account for 52% of all time spent on digital media.

Mobile 48

Mobile Retention Email Software Review 48

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51

CPA Retention Viral Acquisition 51

YoungUpstarts

MAY 24, 2019

Research in this field has identified many issues such as the viral nature of information, the unique realities of detecting bias or outright “fake news” in the digital world, cyberbullying, and other features of emergent digital life that are pivotal for the well-being of young people but also for the health of our societies as a whole.

China 113

China Global Framework Singapore 113

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. So what can you do?

San Francisco 68

San Francisco Lean Retention SEM 68

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? You guessed it — straight up free money. Would they be loyal?

IPO 82

IPO Customer Matching Silicon Valley 82