The Equity Kicker

MAY 15, 2012

I read some great stuff today on topics like why aren’t VCs lean and scrappy , and why Pinterest took so long to go viral , but the pick of the bunch by far were some of the answers to What are some decisions taken by the “Growth team” at Facebook that helped Facebook reach 500 million users? But maybe I should.

Viral 108

Viral Framework Aggregator Retention 108

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. If you want to play along.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. For software products, the channels are typically through the mobile app stores or directly over the Internet. It’s really all that matters at the earliest stage. The tool for doing this efficiently and effectively?

Product 436

Product Viral Channel San Francisco 436

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. 88% check email actively on smart phones, needs to be mobile optimized. mobile is ~50% of revenue, shorter form works better. Start with retention. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. What customer retention strategies are working best for other florists? Looking at the pillar companies and those on deck locally, you’ll note a diversity of sector.

Social Media 185

Social Media B2B North America Media 185

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. Mobile isn’t growing on a fast rate. Same thing for engagement, as well.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

MARCH 15, 2016

There are two different types of user onboarding flows: mobile and desktop. Mobile user onboarding flows introduce you to a game, a productivity app, a banking app, etc. And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. It means that user retention becomes even more important.

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. Most funnels treat referrals as another step in a funnel, but of course we know they don’t work that way. Identify User Behavior.

Analytics 78

Analytics Metrics Channel Software Review 78

Lightspeed Venture Partners

JUNE 11, 2012

Much has changed since 2009, and browser (including social) and mobile games are the two hottest areas in gaming right now. Many of the circa 2009 social games were more focused on growth than retention, and in many cases more focused on “satisfaction” than fun. This has changed dramatically.

IP 114

IP Distribution Viral Mobile 114

YoungUpstarts

MAY 24, 2019

Research in this field has identified many issues such as the viral nature of information, the unique realities of detecting bias or outright “fake news” in the digital world, cyberbullying, and other features of emergent digital life that are pivotal for the well-being of young people but also for the health of our societies as a whole.

China 113

China Global Framework Singapore 113

abovethecrowd.com

JUNE 2, 2021

If you download their mobile app, Krispy Kreme will give you a free doughnut , McDonald’s will give you a free large fries , and Baskin-Robbins will give you a free scoop of ice cream. Would that help retention and NPS (Net Promote Score)? Marketing 101: Customers love free stuff. You guessed it — straight up free money.

IPO 82

IPO Customer Matching Silicon Valley 82

ConversionXL

APRIL 6, 2016

25% chocolate for a month, 21% mobile phone for a day, 13% sex for a month. Joel Harvey: Master Mobile – What We’ve Learned from Hundreds of Mobile Tests. Mobile optimization best practices don’t exist. Mobile users convert differently. Fix churn before acquisition – it will flatline growth.

Retention 48

Retention Algorithm Software Review Conversion 48