Both Sides of the Table

JANUARY 3, 2016

Each VC has their own take on which services to provide and mostly they’re free but some smaller VCs charge portfolio companies for use of these services but usually at a cheap cost. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth.

Portfolio 150

Portfolio PR Partner Early Stage 150

YoungUpstarts

AUGUST 27, 2018

PR Outreach. Content and PR outreach involves reaching out to different sites, publications and blogs in hopes of getting content written by you, published. Content marketing rewards are usually two-fold: brand exposure and SEO benefits. Google Suite does have a fee but ultimately, it’s a tool you’ll use for more than PR.

Marketing 113

Marketing PR Later Stage Startup 113

Hearpreneur

JULY 20, 2018

That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. So often a marketing company will have a name that really makes it appear to only be a Social Media or PPC or SEO company and that was something I really wanted to avoid. Photo Credit: Michael Roub.

Naming 71

Naming OTC Entrepreneur PPC 71

This is going to be BIG.

JULY 26, 2011

To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten. Fab.com (First Round portfolio company) just announced a new round of funding and that they reached 350,000 subscribers. In New York City, that just shouldn't happen.

New York City 113

New York City Marketing SEM Acquisition 113

ReadWriteStart

MARCH 27, 2011

The idea is to build a hit that would make the founder(s) an appealing and quick talent acquisition (sometimes referred to as an acq-hire). Every startup needs PR, but this is even more true of flips. Consider it a type of SEO investment! Instead, their goal is to create a promising product. The focus is on building. Discuss.

Lean 144

Lean Startup Agile Coder 144

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

NOVEMBER 27, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO.

Arizona 56

Arizona SEO Curation Portfolio 56

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). REDUCE MY CPC!

Metrics 166

Metrics Marketing Search SEO 166