Remove Acquisition Remove PR Remove Product Development Remove Technology
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Acquisitions can quickly increase your market share and bring in new customers. Market development. Market development involves taking existing products into new markets.

Marketing 115
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Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

While Durant was a great entrepreneur, the integration of the companies and suppliers was difficult, a recession had just hit, and GM was overextended with $20 million in debt ($250 million in 2018 dollars) from all the acquisitions and was about to run out of cash. Durant’s bankers and board fired him from the company he had founded.

Michigan 296
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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Twitter Link Roundup #130 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Six Myths of Product Development – [link]. Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link]. Unlimited Vacation Doesn’t Create Slackers–It Ensures Productivity – [link]. Six Myths of Product Development – [link]. – [link].

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Why Every Company Needs a Growth Manager

Seeing Both Sides

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. The Growth Manager usually reports either to the CEO, the vice president of Product Management, or the vice president of Marketing.

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Why Every Company Needs a Growth Manager

Seeing Both Sides

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. The Growth Manager usually reports either to the CEO, the vice president of Product Management, or the vice president of Marketing.

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How come ability to hire isn't a criteria for investment?

This is going to be BIG.

VCs talk about customer acquisition and competition as critical parts of the pitch--when 99% of the time the real answers are: a) Well, we'll do some PR, some social, some paid when we figure out what a customer is worth, some BD. Top talent drives revenues, business development, great product development.

Hiring 111