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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections. Communicate what is happening and why to everyone.

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How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections. Communicate what is happening and why to everyone.

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How to Master Customer Value Optimization

ConversionXL

Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.

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Twitter Link Roundup #66 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! An entrepreneur tells us how he screwed up his Google acquisition – [link]. Good analysis by @jowyang about Dachis Group acquisition of Powered – [link].

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How to Make Your Lean Startup Work With Almost No Money

ReadWriteStart

If you want them to be discerning and choosy when selecting a new acquisition for the company, demonstrate that behavior yourself. Choose your acquisitions carefully. Choose your acquisitions carefully and add them one at a time. Featured Image: Startup Stock Photos; Pexels.com. Invest in now.

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2011 May be the Year of the IPO for Social Media

Startup Professionals Musings

Usually a small company can sell about 20 percent of its stock in an IPO. The timing of an IPO is driven heavily by the state of the economy in general and the stock market in particular, in concert with your profitability. Do you need the IPO for your acquisitions strategy? Which stock would you bet on as the leader?

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