Both Sides of the Table

MAY 23, 2012

The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. The numbers of potential buyers had decreased dramatically both because large companies were shedding jobs and because many past buyers simply lacked resources to make acquisitions.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. Measuring viral adoption is obviously important. If you have multiple versions of your product, how many are web vs. mobile? Those two things together would lower your acquisition costs nearly in half to $6.11. Do you have a customer referral program? lowering $1.50 increasing conversion from 12.5%

Metrics 346

Metrics Startup Acquisition SEM 346

Agile VC

MAY 26, 2011

The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. Facebook doesn’t exist, even as a walled-garden college social network (Mark Zuckerberg was part way through his freshman year at Harvard). conference happened at the end of 2004). link] leehower.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

crowdSPRING Blog

OCTOBER 14, 2010

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Acquisitions: Pulling Back the Covers – [link]. What Startups Can Learn From Watching “The Social Network” – [link]. image credit: papalars.

Social Media 90

Social Media Small Business Design Media 90

The Next Web

AUGUST 19, 2013

Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer. You can be the sales guy or gal with all the tools you need at your fingertips ­ email, phone, social networks, etc. Well, then you’ve got to go viral. Well, then you’ve got to go viral. Product virality is an art.

Belarus 137

Belarus Viral Channel Startup 137

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Sophia Perl of Wisdom

AUGUST 27, 2011

A notable site is FaceSmash which sold for $30k the week the movie Social Network came out. Even Perez Hilton blogged about Flippa because of its relationship to FaceSmash and Social Network. Since this was in other countries, their customer acquisition costs were much cheaper than the US.

EC2 53

EC2 Social Network Distribution Demand 53

Steve Blank

MARCH 18, 2011

Tech IPOs were a receding memory, and mergers and acquisitions became the only path to liquidity for startups. This next wave of web startups; Social Networks and Mobile Applications, now reached 100’s of millions of customers. Startup exits in the next three years will include IPO’s as well as acquisitions.

Internet 334

Internet IPO Silicon Valley Agile 334

BeyondVC

OCTOBER 6, 2006

I must admit that I have seen way too many social networking related plays that want to be the next MySpace of some niche market. In addition, who wants to sign up for multiple social networking platforms like MySpace, Facebook, and niche sites for politics, sports, etc. A great example is the wine market.

Social Network 60

Social Network New Jersey Database Wiki 60

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. You've deployed five, six or 15 web analytics tools on your website/mobile app. This audience is immensely attractive to Brands and Marketers around the world.

Metrics 165

Metrics Advertising Marketing Social Media 165

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

The Next Web

JANUARY 26, 2014

Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Back when Facebook was still just for schools, some schools already had their own social networks. Instead of trying to market directly to students at those schools (“but we already have a social network!”) So what do startups do?

Thailand 167

Thailand Social Network PPC Singapore 167

Both Sides of the Table

JULY 10, 2011

Twitter’s significance stems from the fact that it is a real time, open, asymmetric, social, viral referral network that is often location aware and provides both explicit and implicit interests and preferences. They know this because Twitter is social, open & asymmetric. Twitter is inherently viral.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

ConversionXL

JULY 7, 2020

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Pinterest, for most, does not.

Marketing 114

Marketing Viral Campaign Search 114

SoCal CTO

FEBRUARY 13, 2013

Leverage Existing Platforms or Third Party Products - you want to test your social network, grab Drupal and whip something together, or even just use a hosted service. We end up using WordPress a lot as the marketing front-end of our web sites. WordPress is pretty easy to hack. Third party products are used appropriately.

Technical Cofounder 338

Technical Cofounder Technical Review CTO Hire Fractional CTO 338

VC Cafe

JULY 25, 2017

“Take a moment think who would actually miss you if you deactivate all your social networking accounts, whatsapp, BBM etc”?—? Now bigger than social media, messaging apps are on practically every phone, and only growing in engagement. If you think about it, Messaging apps are the most viral. Anamika Mishra. In summary.

Social Network 74

Social Network Russia Mobile Japan 74

Genuine VC

APRIL 30, 2008

After the crash at the end of the last decade, web startups clamped down to focus on their core value proposition and were forced out of necessity for survival to hone their revenue models. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords. is a progression in thinking.

Distribution 103

Distribution Widget Viral Social Media 103

Genuine VC

APRIL 30, 2008

After the crash at the end of the last decade, web startups clamped down to focus on their core value proposition and were forced out of necessity for survival to hone their revenue models. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords. is a progression in thinking.

Distribution 100

Distribution Widget Viral Social Media 100

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. Before there was Fab there was fabulis, a social network meets places guide targeted to the gay community.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Rob Go

JULY 11, 2013

The web and the app store is littered with terrific products that have a hard time getting scale, even though the teams behind them are strong and the product and market seem pretty attractive. As a vertical community, the business of GrabCAD was never going to look like that of a social network or social media company.

Distribution 66

Distribution Vertical Viral B2B 66

Software By Rob

FEBRUARY 10, 2009

With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder. Also, go with the social network route and start a Facebook group to get people involved.

Design 51

Design Software Review Marketing Software Developers 51

Software By Rob

SEPTEMBER 22, 2009

You either luck out that your idea goes viral (which happens to maybe 1 out of 10,000 startups?) Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder. I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself.

Marketing 50

Marketing Software Review Technical Review Startup 50

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 68

San Francisco Lean Retention SEM 68

grasshopperherder.com

FEBRUARY 19, 2011

Q: “What will be your best channel for customer acquisition?&# We’re testing a viral loop, direct sales, and affiliate marketing.&# I just need a co-founder to web enable it!" .&# Q: “When will you have funding secured?&# A: “I don’t know, I’m targeting a six month schedule.&#

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

Reid Hoffman

SEPTEMBER 8, 2020

Then, you can refine through testing different ads and web landing pages. If you referred a new PayPal user, we’d give you $10 and we’d give the $10 to the person you were bringing in the system, and that would serve the dual purpose of incentivizing virality and proving the utility of our payments system. You’re giving out money.”

Startup 36

Startup Silicon Valley Business Model Mobile 36