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NextView’s Investment in Sincera: Simplifying Digital Advertising with Metadata

View from Seed

Their unique blend of vision and expertise isn’t just a fortuitous asset to Sincera, but a cornerstone that we believe will accelerate tackling some of the hardest problems in digital advertising. Fostering Ecosystem Growth Moreover, Sincera’s approach of serving the broader ecosystem resonates with us and others.

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The Rise of AI in Advertising

Duct Tape Marketing

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation. How did they take it after using GA3 for so long?

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

emerge and are there any lessons to be gained about the future? Listening to young people talk about social networking as a new phenomenon is a bit like hearing people talk about a remake of a famous song from my youth as though it was the original version. At it’s peak AOL had about 27 million US subscribers.

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Escaping The Advertising Void: How Blockchain Can Help Us Stop Spending Billions On Digital Ads

YoungUpstarts

Meanwhile 30% of US internet users turned on ad-blockers – and that’s a conservative estimate for younger users. Are they pushed to the full demographic pools promised across platforms, or are budgets disappearing into an advertising void where extra ads are served to the same people over and over and over…. Word-of-mouth.

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The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People complained about contextual search when Overture innovated the model.

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7 Advertising Design Trends In 2020

YoungUpstarts

In 2020, we are witnessing the beginning of a new era in advertising design, and big changes in trends. Advertising design is more than poised to reach new heights as design professionals begin to redefine a new way of creating display advertising. Advertising with street art style. Cyberpunk color schemes.

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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

While we’ve often talked about organic Content Marketing, today we have guest blogger and entrepreneur, Garett Gan sharing his views on Content Marketing with paid advertising. Garett will take a deep dive into the platforms you can use to propel your content efforts through smart investments. Outbrain. . . StackAdapt.