Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You should be able to convert at least 5-15% of your audience. You can spend money building audiences on YouTube.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. They also must move advertising off-site, as they are now doing, which I detail in this post.). You are here: Home > Not All Traffic Is Created Equal. 26 September 2012. 20 Comments. David Pakman.

Social Media 47

Social Media Vertical Advertising Distribution 47

This is going to be BIG.

FEBRUARY 22, 2010

" For major buyers of display advertising, real-time access to the largest audiences on the internet holds the promise of vastly improved targeting and performance. One thing is for certain — you must have experience dealing with large scale distributed applications. " "Hit it."

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Occam's Razor

JULY 1, 2013

Both of these things combine to attract new audiences for our business. How do we find a better balance between producing content that we like producing and content that our audiences actually crave? Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. You can't.

Search 135

Search Analytics PPC Green 135

Agile VC

NOVEMBER 6, 2013

So Twitter is a media business given nearly 90% of their revenue is advertising and the company expects “data licensing revenue to decrease as a percentage of our total revenue over time” Facebook is a media business. If Pinterest and SnapChat turn out to be big businesses, they’ll be media-based businesses.

IPO 194

IPO Aggregator B2B Internet 194

Occam's Razor

AUGUST 9, 2016

Develop a Smarter Understanding of Your Audiences. The latter is particularly useful as an aggregated view for senior executives. What about Display advertising driving which plays primarily an "upper funnel" introducing your brand to prospects 1.58? Gain Attribution Modeling Savvy. SEO & PPC, Because You Should!

Analytics 60

Analytics Metrics eCommerce PPC 60

Up and Running

NOVEMBER 20, 2014

Stick to providing relevant, timely and interesting information that will be useful to your audience. – David Ehrenberg , Early Growth Financial Services. Traditional distribution services no longer work. They’re not bringing useful information to a new audience. Limited, Egotistical Content. One Big Launch.

PR 145

PR Small Business SEO Warrant 145

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. Like YouTube, you can monetize DailyMotion videos with in-stream advertisements.

Hosting 127

Hosting Video Technical Review Software Review 127

om.co

FEBRUARY 5, 2013

We recently wrapped up our strategy offsite, an annual event that brings together the members of our very distributed team – 12 different cities in four different countries – to discuss what our aspirations and ambitions are for the coming year. I found it hard to deal with advertising related stuff. I wanted to write.

Founder 80

Founder Conversion Distribution Silicon Valley 80

YoungUpstarts

APRIL 26, 2015

To find the right content to share, you could use curation and aggregation services (eg Alltop, Buffer, Feedly, Reddit), trawl lists, communities and groups (eg Google+ communities or LinkedIn Groups), or look at what’s hot and trending. Be distributed – use tools to schedule and distribute posts like Buffer, Hootsuite and Post Planner.

Social Media 100

Social Media Media Curation Analytics 100

YoungUpstarts

OCTOBER 15, 2015

To find the right content to share, you could use curation and aggregation services (eg Alltop, Buffer, Feedly, Reddit), trawl lists, communities and groups (eg Google+ communities or LinkedIn Groups), or look at what’s hot and trending. Be distributed – use tools to schedule and distribute posts like Buffer, Hootsuite and Post Planner.

Social Media 100

Social Media Media Curation Analytics 100

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. With advertising revenue in a tailspin, it is more important than ever. Continuing the obsession with deeper relationships… TBT is a newspaper that’s updated 80k times a day, how does the Recency distribution look like? It is not hard to pick New Subscriptions.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Both Sides of the Table

JUNE 6, 2012

At the left of the graph is the “head end” of the market, where the “hits” are produced for mass audiences. When you have limited distribution, the costs of distributing media are so prohibitive that only the largest of media producers (and distributors) are relevant. Why is that? Even a hundred.

Media 302

Media South Korea Distribution Technical Review 302

Occam's Razor

FEBRUARY 9, 2015

Visitor/Audience Type Profile Analysis. Display Advertising Opportunity Analysis. Visitor/Audience Type Profile Analysis. It is a lot less useful to know that 22 yr old, gay, African-American, republicans, who did not go to college, and have four children are 7% of the audience. Ecosystem-centric CI. Both have value.

Metrics 60

Metrics Analytics Non-Compete Search 60

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. Like most politically important information, consumers will eventually get to be in control of their own aggregated data. But it’s here to stay and is about to replace the 200 year anomaly of the industrial era.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

Occam's Razor

AUGUST 13, 2012

If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! The credit distribution is proportional to content consumption (I like page count and not time) and finally apply the rules based on position in the path.

Analytics 124

Analytics Channel Metrics Web 124

Rob Go

JANUARY 29, 2012

Facebook’s success is largely based on its ability to aggregate the biggest audience on the internet and understand and monetize that audience. Advertising effectiveness. Facebook’s impressive revenue relies largely on advertising. Here are the major vulnerabilities that I see: 1. Network fragmentation.

Advertising 59

Advertising Mobile Aggregator Distribution 59

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Social Network Flash 145

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip!

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. For my business Direct Visits are very important, a much higher % of people see the home page of the site, as are mobile and tablet combined have a very desirable audience. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

JUNE 9, 2019

Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. User viewing time was distributed as follows: Above the fold: 80.3% Visitors almost never pay attention to anything that looks like an advertisement. Click Maps. Image Source).

Algorithm 111

Algorithm Analytics Conversion Stock 111

Occam's Razor

MAY 19, 2014

I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). I wonder what the distribution looks like? Task Completion Rate shows you how 100% of your audience did, were they all successful regardless of why they came to the site.

Metrics 159

Metrics Analytics SEC Acquisition 159

VC Cafe

FEBRUARY 19, 2010

Aggregated, that’s a lot of money. There is an opportunity in ‘related services’ Distribution is a real problem for newly launched sites. By latching on to traffic hubs like Facebook, Apple, Google and Twitter and so on, it is possible for a new site to reduce the distribution risk.

Russia 68

Russia Hosting Differentiation Social Network 68

Both Sides of the Table

JANUARY 17, 2011

I think about how the audience might react and whether if I were in the audience I would be intrigued. It’s why before every speech I call the organizer and drill them about who will be in the audience. In order to visualize how an audience will receive my presentation I have to be able to imagine the whole situation.

Technical Review 356

Technical Review Framework Audience Media 356

Both Sides of the Table

JANUARY 5, 2016

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. You create and aggregate videos.

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

VC Adventure

FEBRUARY 23, 2010

Ice Energy delivers distributed energy storage and smart grid solutions to leverage higher efficiencies associated with generating and transmitting less expensive off-peak power. Eco-Products is the nation’s leading brand of single use food service products made from renewable and recycled resources. · TopSchool, Inc.

Venture Capital 52

Venture Capital Colorado Mezzanine Wyoming 52

VC Adventure

FEBRUARY 23, 2010

Ice Energy delivers distributed energy storage and smart grid solutions to leverage higher efficiencies associated with generating and transmitting less expensive off-peak power. Eco-Products is the nation’s leading brand of single use food service products made from renewable and recycled resources. · TopSchool, Inc.

Venture Capital 52

Venture Capital Colorado Mezzanine Wyoming 52

aweissman.com

MARCH 4, 2007

In reading the recent Piper Jaffray Internet Advertising report, I was struck by what the report lists as trend number three in the "Media World Order:" Indeed, I think the implications of this concept are greater than as relates to a strict definition of the media world. Audiences, if you will. skip to main | skip to sidebar.

Aggregator 21

Aggregator Distribution Advertising eCommerce 21

ConversionXL

FEBRUARY 5, 2014

and “How do you know that your audience wants to hear a podcast?” might circulate, making business owners and advertisers alike wary of diving into uncharted waters. However, the research shows that Podcast listeners are a pretty attractive crew for businesses looking to talk to a captive, engaged audience. image source.

Software 100

Software eCommerce Audio Hosting 100

ConversionXL

OCTOBER 4, 2018

A more complex real-time prediction occurs billions of times worldwide every millisecond in matching certain types of digital advertising. Teams know how many tickets were distributed; however, they do not know in “real time” how many people are in the venue or stadium during the event. Possible, however, doesn’t mean perfect.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131