VC Cafe

MARCH 1, 2024

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

This is going to be BIG.

FEBRUARY 22, 2010

" For major buyers of display advertising, real-time access to the largest audiences on the internet holds the promise of vastly improved targeting and performance. One thing is for certain — you must have experience dealing with large scale distributed applications. " "Hit it."

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Agile VC

NOVEMBER 6, 2013

So Twitter is a media business given nearly 90% of their revenue is advertising and the company expects “data licensing revenue to decrease as a percentage of our total revenue over time” Facebook is a media business. Why are media businesses so valuable? Growth IPOs Are Back. A couple things factor into this.

IPO 194

IPO Aggregator B2B Internet 194

SoCal CTO

NOVEMBER 11, 2009

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. Oh, and I forget to mention in my introduction about B2B.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. Traditional marketers (especially those that grew up with TV, billboards, or digital display advertising) try to solve for impressions. " Search Impression Share. You can't.

Search 135

Search Analytics PPC Green 135