YoungUpstarts

JULY 3, 2012

todsacerdoti : As the CEO and founder of Brightroll, Tod Sacerdoti shares his insight into digital video advertising. Michels : Oren Michels, CEO of Mashery, offers insight into API management, services, and more. nancylublin : Nancy Lublin is the CEO of Do Something, sharing her work in national cause campaigns for teens.

Cofounder 239

Cofounder Technical Review Social Media PR 239

YoungUpstarts

JULY 3, 2017

However, companies need to pay for this advertising space and many times a company may purchase some ad space which may not yield much. Programmatic marketing involves a computer automatically using data analytics to determine and buy the best digital advertising space for you and suggest how much to pay for the ad space.

Marketing 100

Marketing Artificial Inteligence API Algorithm 100

The Startup Magazine

OCTOBER 24, 2018

Analytics and ways to monetize your streams. Impressive user and video performance analytics. You can go with the base plan for starters and choose to upgrade in the later stages for additional features such as full API access and multiple monetization options. Analytics for tracking video plays and duration.

Software 108

Software Bandwidth API Flash 108

VC Cafe

JUNE 18, 2012

Through the powerful management & analytic tools, Applicaster empowers broadcast operations to work more efficiently and swiftly deliver competitive experiences to viewers on very large scales with no investments in infrastructure. So go ahead and try out our out-of-the-box applications, or develop your own solutions and workflows.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

www.vccafe.com

MARCH 11, 2013

Use their api to handle payment related stuff. Rovi API has everything you need for information. Rdio provides the music and the player via an API. Box API lets you store files dynamically! Camera, video, and most of the APIs described above for web Tools). Google Analytics. Google Geocoding API.

Software Review 53

Software Review Technical Review Startup 53

Duct Tape Marketing

MAY 11, 2022

500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. They found in 2011 in their basement, and together have grown it into an Inc 500 rated top ranked conversion analytics software serving over 30,000 businesses around the world. How does, how does a call tracking tool play into that?

Metrics 83

Metrics Marketing Software Review Cofounder 83

Up and Running

AUGUST 23, 2016

For Base Creative’s website, “Google Analytics shows that the visuals are approximately four times more popular than the text equivalents.” People are bombarded with advertising messages wherever they go—sorting through that is a time-consuming job. In any niche, quality visual representation can impress a potential customer.

Agile 60

Agile Viral Social Media Differentiation 60

steveblank.com

JULY 8, 2011

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

mashable.com

MAY 28, 2010

Page360 awesome post W3 Consulting Note: you can have multiple domain names: one for conventional (and one for emotional) branding purposes, several for SEO/SEM purposes, and several for Web analytics (where are my *offline* advertising dollars breeding positive ROI?). GE Campaign Turns YouTube Videos and.

Naming 94

Naming Technical Review Social Media Startup 94

mashable.com

JULY 4, 2012

It’s been saying this all along, but people only seem to take notice when their analytics look something like this: While Penguin was technically an algorithm update, it wasn’t really a change in how Google factors ranking; it was just the official word that Google is taking action against people trying to game the search system. Advertising.

Algorithm 93

Algorithm Technical Review San Francisco SEO 93

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). AdMob : Advertise your app in other apps. Now you need to actually collect data from your app via a software development kit (SDK), which connects to the Google Analytics APIs.

Analytics 48

Analytics Mobile Metrics Acquisition 48

Startup Lessons Learned

JUNE 29, 2020

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. McKinsey called me an analytical specialist, which at the time I thought I was the only one, but I found there was two others around the world.

Czech Republic 113

Czech Republic San Francisco Campaign Washington 113

Occam's Razor

JANUARY 21, 2009

For your Search campaigns. Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or what happens when the campaign runs. Facebook, in its quest for world domination, runs a world wide campaign (of whatever sort, really, make one up). Campaign 2: 50k sign ups. "Top

Analytics 75

Analytics Conversion Campaign Metrics 75

mashable.com

NOVEMBER 4, 2010

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Other Resources? All Rights Reserved.

Developer 73

Developer Software Review PHP Social Media 73

Duct Tape Marketing

MAY 15, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. This is really my new go-to CRM, ESP, marketing automation, really low cost. There’s another one called API.AI

Marketing 35

Marketing Artificial Inteligence Analytics Lead Generation 35

ConversionXL

AUGUST 5, 2020

You had to go to each advertising account and export statistics on advertising campaigns, such as ad impressions, clicks, and costs, then export data from the web analytics system, and, finally, combine all the data manually. Create a Data Set in Google Analytics. Prepare a file with advertising costs.

Analytics 113

Analytics Metrics Campaign Advertising 113

A Smart Bear: Startups and Marketing for Geeks

DECEMBER 20, 2010

30 simultaneous marketing campaigns, particularly when offline (e.g. At Smart Bear I built a system that worked incredibly well — the data were so accurate I could tell you the day an issue of (now defunct) Dr. Dobb's Magazine hit people's desks — precision unheard of with offline advertising and still pretty impressive online.

Startup 239

Startup Campaign Turkey Customer Development 239

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Universal Analytics: What the heck is it?

Analytics 60

Analytics Technical Review Software Review Web 60

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip!

Software Review 78

Software Review Social Media Social Network Software 78

Duct Tape Marketing

MAY 9, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. This is really my new go-to CRM, ESP, marketing automation, really low cost. dtmactive.

Search 30

Search Technical Review SEO Small Business 30

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. That is the solution.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

VC Cafe

FEBRUARY 14, 2010

We provide our customers with a combination of sophisticated data analytics techniques. Datanetis – People are ten times more likely to react to offers from a friend than to advertising. Mobixell sells Multimedia enabling solutions in three areas: Mobile Multimedia messaging, Mobile TV/Video and Mobile Advertising.

Mobile 109

Mobile IP SMS Networking 109

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. Now I don’t get any. provides you.

Social Network 318

Social Network Networking Internet Technical Review 318

www.foliomag.com

JULY 31, 2012

ADVERTISEMENT. ); ); ); Home » emedia and Technology. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

Analytics 135

Analytics Web Non-Compete Campaign 135

blog.expensify.com

APRIL 24, 2012

You’re also living in an anti-Microsoft fantasy land if you think that all things that need to be done can be done with widgets and APIs provided in.Net. This is why I loathe interviews – way too many idiots advertising for programmers out there. NET is a Framework (APIs/ABIs and Runtime), not a language.

Java 107

Java PHP Software Review Coder 107

ConversionXL

JANUARY 22, 2020

Make sure Optimize is connected with Google Analytics so that you can track results. Are you running myriad paid acquisition campaigns with different benefits or advertising different products? Are you running an ecommerce site with discounts for specific campaigns? Try to segment your visitors to increase relevance.

Management 110

Management IP SEO API 110

ConversionXL

OCTOBER 4, 2018

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131