VC Cafe

OCTOBER 4, 2022

Every industry that requires humans to create original work—from social media to gaming, advertising to architecture, coding to graphic design, product design to law, marketing to sales—is up for reinvention. Generative AI is well on the way to becoming not just faster and cheaper, but better in some cases than what humans create by hand.

Generative AI 204

Generative AI Artificial Inteligence Video Architecture 204

Eric Friedman

MARCH 25, 2013

With the Feedburner API deprecated , continued feed troubles (twitter account abandoned!), Back in 2006 I created a Marketing and Advertising blog network (monetized through Feedburner). Therefore, after reading the tea leaves here, I think that Google Feedburner should park the entire service under the Google Analytics team.

Analytics 107

Analytics API RSS Metrics 107

Both Sides of the Table

DECEMBER 5, 2010

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. it’s not because you can create short links but because of the analytics that bit.ly provides you.

Social Network 297

Social Network Networking Internet EC2 297

This is going to be BIG.

FEBRUARY 22, 2010

" For major buyers of display advertising, real-time access to the largest audiences on the internet holds the promise of vastly improved targeting and performance. We have a strong preference for candidates with experience working with advertising systems written in C or C++. " "Hit it."

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

YoungUpstarts

JULY 3, 2017

However, companies need to pay for this advertising space and many times a company may purchase some ad space which may not yield much. Programmatic marketing involves a computer automatically using data analytics to determine and buy the best digital advertising space for you and suggest how much to pay for the ad space.

Marketing 100

Marketing Artificial Inteligence API Algorithm 100

ConversionXL

AUGUST 19, 2014

This is work we do often over at Analytics Ninja , so I feel more than happy to provide this guide for ConversionXL’s readers. We’ve seen this again and again during the Google Analytics audits that we perform, and use of a Tag Management System certainly decreases this occurrence. Let’s go through the settings.

Analytics 133

Analytics Management Metrics HTML 133

Duct Tape Marketing

MAY 11, 2022

500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. They found in 2011 in their basement, and together have grown it into an Inc 500 rated top ranked conversion analytics software serving over 30,000 businesses around the world.

Metrics 84

Metrics Marketing Software Review Cofounder 84

ConversionXL

DECEMBER 2, 2020

Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. But there are so many ways a person can become aware about a product—they may see a paid advertisement; Google a question and land on a blog post; or come across somebody’s mention in social media. Pay for it.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Austin Startup

AUGUST 13, 2018

E-commerce and online brands are starting to crack digital marketing as the industry has been progressively adopting hyper-personalized advertising. Dosh’s CEO, Ryan Wuerch , says there are three crucial components we need to effectively address to master offline advertising: automation, location, and personalization. Vote ] 8.

Austin 48

Austin Technical Review Cofounder Texas 48

mashable.com

MAY 28, 2010

Page360 awesome post W3 Consulting Note: you can have multiple domain names: one for conventional (and one for emotional) branding purposes, several for SEO/SEM purposes, and several for Web analytics (where are my *offline* advertising dollars breeding positive ROI?). Also, to address the issue of "OMG!

Naming 94

Naming Technical Review Social Media Startup 94

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). AdMob : Advertise your app in other apps. Now you need to actually collect data from your app via a software development kit (SDK), which connects to the Google Analytics APIs.

Analytics 48

Analytics Mobile Metrics Acquisition 48

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

www.readwriteweb.com

DECEMBER 9, 2011

A few stalwarts predominate, such as Git, Eclipse, AWS, Dropbox, MySQL, and Google Analytics. aws , git , google analytics , heroku , ruby on rails. A few stalwarts predominate, such as Git, Eclipse, AWS, Dropbox, MySQL, and Google Analytics. About | Subscribe | Contact | Advertise | Privacy Policy | FM Tech. Subscribe.

Developer 92

Developer Ruby Java PHP 92

Occam's Razor

JANUARY 21, 2009

Show your investors and potential advertisers that your property is driving the kind of "sticky" / "engaging" / "viral" / "insert buzzword here" actual visitor behavior. PS: Couple other related posts you might find interesting: A Primer On Web Analytics Visitor Tracking Cookies.

Analytics 75

Analytics Conversion Campaign Metrics 75

A Smart Bear: Startups and Marketing for Geeks

AUGUST 8, 2012

It’s also the ability to create an API of properties. I think there’s no way any property manager has ever told you, “You know what I really want is an API.” If you have an individually hosted solution, even if you have an API, how are people going to find you? Jason: No way. No, it’s not.

API 220

API Software Review Hosting Technical Review 220

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Universal Analytics: What the heck is it?

Analytics 60

Analytics Technical Review Software Review Web 60

Duct Tape Marketing

MAY 15, 2017

Remarketing yeah in the [00:17:51] advertising space if you can find out — like you mentioned, this person fits a specific segment, maybe they live in this geography and they are B2B and less than 40 employees. There’s another one called API.AI and that one too that’s just click and drag, very simple.

Marketing 36

Marketing Artificial Inteligence Analytics Lead Generation 36

YoungUpstarts

AUGUST 20, 2019

The Big Data world is quite familiar with Apache Spark- a powerful open-source processing engine which is mainly built around speed, incredible analytics, and ease of use. If you are working with Apache Spark then you would definitely know that it has 4 different APIs support for different languages including Scala, Python, Java, and R.

Java 113

Java SQL Software Review Technical Review 113

ConversionXL

AUGUST 5, 2020

You had to go to each advertising account and export statistics on advertising campaigns, such as ad impressions, clicks, and costs, then export data from the web analytics system, and, finally, combine all the data manually. Create a Data Set in Google Analytics. Prepare a file with advertising costs.

Analytics 113

Analytics Metrics Campaign Advertising 113

Up and Running

FEBRUARY 19, 2015

The creation of user personas can aid marketing activities, allowing you to appeal to the right group of people, which is great for advertising and content marketing. Google Analytics Demographics. To set up the demographic reporting, you need to: Change the Google Analytics tracking code on your pages from ga.js

Customer 60

Customer Analytics Search API 60

The Startup Magazine

MARCH 2, 2021

It has a backbone that allows you to hang off technologies like robotic process automation with Blue Prism, and call Google with APIs that enable you to use machine learning. Artificial intelligence systems can collect and analyze massive quantities of information which are then used to drive analytics.

Artificial Inteligence 157

Artificial Inteligence Customer Social Media Harvest 157

mashable.com

FEBRUARY 15, 2012

5 Essential Spreadsheets for Social Media Analytics. Social media analytics and tracking can be very time-consuming and expensive. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy ) and use for social media analytics. What I Really Do: The Best Examples of the Job-Themed Meme.

Social Media 108

Social Media Analytics Media API 108

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Duct Tape Marketing

MAY 9, 2017

I mean I’m not really consulting that much anymore but I still have access to a lot of analytics from former clients and I see the visibility they’re getting from three packs and from maps results as provided by the Google my business analytics.

Search 31

Search Technical Review SEO Small Business 31

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. That is the solution.

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

A Smart Bear: Startups and Marketing for Geeks

DECEMBER 20, 2010

Dobb's Magazine hit people's desks — precision unheard of with offline advertising and still pretty impressive online. Problem was, this system was hacked together over two years: a mish-mash of spreadsheets, Perl scripts, API-calls, manual exports, Excel spreadsheets, and Access databases. ? Validation, right?

Startup 239

Startup Campaign Turkey Customer Development 239

Seeing Both Sides

MARCH 2, 2011

Always interacting with users in bars and over Twitter, thinking less about strategy, analytics and monetization and focusing more on a great user experience. . It takes a strong founder to resist that temptation (think Jesse Eisenberg playing Mark Zuckerburg in "The Social Network", sneering: "No advertising. The verdict?

API 44

API Valuation Lean Burn Rate 44

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. Now I don’t get any. provides you.

Social Network 318

Social Network Networking Internet Technical Review 318

www.foliomag.com

JULY 31, 2012

ADVERTISEMENT. ); ); ); Home » emedia and Technology. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst.

Social Media 40

Social Media Rhode Island Media South Dakota 40

YoungUpstarts

JULY 3, 2012

todsacerdoti : As the CEO and founder of Brightroll, Tod Sacerdoti shares his insight into digital video advertising. Michels : Oren Michels, CEO of Mashery, offers insight into API management, services, and more. TomHCAnderson : CEO of Anderson Analytics Tom HC Anderson discusses next gen market research and text analytics.

Cofounder 239

Cofounder Technical Review Social Media PR 239

VC Cafe

MAY 12, 2016

SiSense – Business Intelligence and analytics (Raised $100M). Pyramid Analytics – Business Intelligence for large corporates (Raised $36M). Kenshoo – Programmatic advertising in search engines and social networks (Raised $65M). 150M each). Forter – Fraud prevention in eCommerce (Raised $57M).

Software Review 60

Software Review Analytics eCommerce 60

Up and Running

AUGUST 23, 2016

For Base Creative’s website, “Google Analytics shows that the visuals are approximately four times more popular than the text equivalents.” People are bombarded with advertising messages wherever they go—sorting through that is a time-consuming job. In any niche, quality visual representation can impress a potential customer.

Agile 60

Agile Viral Social Media Differentiation 60

Austin Startup

AUGUST 18, 2010

As businesses become increasingly skilled at using social media for advertising and brand building, the next round of technologies are emerging — technologies that will put real-time social data to work in all corners of the business. APIs can be used to target information, but developers have to learn a new API for each service.

Semantic 86

Semantic Web Wiki Guatemala 86

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. This is an easy module to create in Google Analytics (or any other tool). This, of course, is important.

Metrics 147

Metrics Analytics Channel eCommerce 147