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The Top 10 Tools for Tracking Your Web Metrics

Up and Running

Thankfully, there are a number of great tools for tracking your web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. What is web analytics? Google Analytics [free and paid].

Metrics 89
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Analytics teams are named for the silos and limitations within which they trap themselves. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. The above-observed realities were on my mind as I took on a new role to lead Global Strategic Analytics. Paid Media.

Analytics 131
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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5 Common Small Business Marketing Mistakes to Avoid

Up and Running

When you neglect your website, you not only run the risk of driving away potential customers who might think your business is no longer open or poorly operated, but you also hurt your SEO , which means you’ll drive less traffic from search engines over time. Google Analytics is free and many social channels have their own reporting pages.

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What Are The Advantages Of Digital Marketing?

The Startup Magazine

Digital marketing also offers you the chance to have trackable, measurable results and web analytics can help you to establish how well you are doing as a business. Email marketing, online advertising campaigns and social media cost a fraction of the traditional methods. Search Engine Optimization (SEO). Easy To Measure.

Marketing 179
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Emerging Strategies to Grow Your Business at a Fast Pace

The Startup Magazine

For instance, it can help you see what advertising and PR techniques you can apply to shine in your niche. Email subscription boosts your website’s SEO ranking favorably and increasing your popularity. You may want to look at analytics from your website and your social media, and those of your competitors’ online presence.

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5 Ways to Advertise and Promote Your SaaS Business

The Startup Magazine

Software as a Service (SaaS) businesses face challenges when trying to advertise and promote their business since they have a limited period to convince their customers to choose their product. SEO is a way of optimizing your website to increase the quantity and quality of web traffic received through search engine results.