VC Cafe

MARCH 1, 2024

Education Multimodal ability – apps that allow users to “input” questions, topics, or ideas in all forms (audio, image, text, and even video) and get a response in the media type that helps them learn best. Electric Vehicles – Lower battery costs powering adoption mean EV sales could reach 74 million in 2030.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Duct Tape Marketing

AUGUST 31, 2022

I’m talking about the many forms and channels of customer communication that exist and the strategies I believe is critical for small businesses to implement today. HubSpot Podcast Network is the audio destination for business professionals seeking the best education and inspiration to grow a business.

SMS 92

SMS Technical Review Software Review SEO 92

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?

Email 94

Email SMS Marketing Channel 94

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Duct Tape Marketing

FEBRUARY 16, 2022

Marc is a lifelong entrepreneur who helps coaches get more clients without paid advertising. 4:27] How do you get clients without paid advertising? [6:12] 6:12] If I’m just getting started as a coach and need to get clients, is there a channel that you would tell people is a great place to get a jumpstart? [7:38]

Reputation 96

Reputation Advertising Networking Programming 96

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Video content allows advertisers to tell a more complex story than text or images alone. Hard-code subtitles to get your message across without the audio. are a big reason why Linkedin has become a popular, if expensive, platform for B2B advertisers.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

NOVEMBER 28, 2022

At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. What makes TikTok Ads different from other social media advertising platforms? TikTok advertising is the best way of capitalizing on this behavior. Use action and audio to create intrigue. Spark Ads 6.

Customer 102

Customer Viral Audience Campaign 102

Duct Tape Marketing

FEBRUARY 23, 2022

Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. Look, if you work in sales, wanna learn how to sell or just peek at the latest sales news. It could be, yes.

CPA 93

CPA Technical Review Hosting Audio 93

Duct Tape Marketing

MAY 18, 2023

20:20] Do you feel like you have a different relationship as an advertiser because of the relationship with your readers? [21:34] Like, you're gonna need to get somebody on the phone, there's gonna need to be a sales process and so forth. It does it for me, advertising can be kind of seasonal. Like this show?

ChatGPT 92

ChatGPT Advertising Email Viral 92

Duct Tape Marketing

MAY 11, 2022

Key Takeaway: Today, it seems as though there’s a never-ending list of channels and ways in which your customers can communicate with you and your business. And because of that, many businesses waste their time spinning their wheels on channels that aren’t bringing them business. You know, this channel that we invested in.

Metrics 85

Metrics Marketing Software Review Cofounder 85

Steve Blank

APRIL 20, 2021

In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Most people only know Roku for their TV devices, but Roku initially shipped an audio device for Internet radio stations and a PhotoBridge product to get digital photo libraries to the TV.

Product 436

Product Viral Channel San Francisco 436

ConversionXL

NOVEMBER 10, 2020

And after some number of opens, clicks, and visits, we’d go in for the hard sale—a phone call from a sales rep, an office visit to provide a demo, and some kind of “buy now or else” discount on pricing. The team experimented with different thumbnails, title lengths, and CTAs to subscribe to the company channel and watch the next video.

Agile 139

Agile Social Media Audience Software Review 139

ConversionXL

JANUARY 18, 2022

Rather than competing against the likes of Adobe with paid advertising, Canva puts effort behind social proof , getting featured in tech publications and sharing tweets from active users helping to grow awareness with its target audience. Identify the channels where your audience is most active and double-down. They’re relatable.

Audience 122

Audience Technical Review Social Media Campaign 122

Duct Tape Marketing

SEPTEMBER 22, 2022

Andrew Warden (05:09): Channel, I got you. And so it is so helpful to hear how teams think about bets on a quarterly basis of, yeah, we think that we can capture more people through advertising on Hulu. We think that BEC, which is a new channel, right. Andrew Warden (05:04): So I feel a tug to do more SEO. No, actually it, yeah.

SEO 84

SEO Channel Campaign Audience 84

Duct Tape Marketing

DECEMBER 26, 2022

5:36] How do brands address the fact that there are so many channels to reach consumers that are in a lot of ways are out of their full control? [8:26] It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. So it doesn't have to be just, here's the advertising line.

Networking 88

Networking Audio Naming Channel 88

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients.

Community 83

Community Marketing Audience Networking 83

Brandanew

DECEMBER 2, 2015

Content driven, subtler approaches are sought after as opposed to direct sales pitches. This may differ based on the channel – ranging from National Geographic photographs to recipes from the Food network. Brand stories are hybrid, multi-channel and spread across various media platforms. Brand storytelling is not new.

Curation 100

Curation Mobile New York Advertising 100

Duct Tape Marketing

AUGUST 4, 2022

Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. She's the CEO and founder of B squared media and award-winning digital marketing agency focusing on social media management, advertising, and social led customer care.

Social Media 89

Social Media Conversion Media Artificial Inteligence 89

Duct Tape Marketing

DECEMBER 28, 2022

Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. You know, people aren't reading magazines anymore.

Audio 50

Audio CPA Technical Review Hosting 50

Duct Tape Marketing

JANUARY 4, 2023

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. John Jantsch (05:07): I mean, you use that like as your core channel. And so it is so helpful to hear how teams think about bets on a quarterly basis of, yeah, we think that we can capture more people through advertising on Hulu.

SEO 87

SEO Audience Channel Campaign 87

Duct Tape Marketing

DECEMBER 29, 2021

5:36] How do brands address the fact that there are so many channels to reach consumers that are in a lot of ways are out of their full control? [8:26] And I think particularly today there's so many channels and ways to reach, uh, consumers that I think a lot of that's happened. Is creating a brand personality an effective approach? [5:36]

Technical Review 98

Technical Review Software Review Networking Channel 98

Duct Tape Marketing

JUNE 29, 2022

5:36] How do brands address the fact that there are so many channels to reach consumers that are in a lot of ways out of their full control? [8:26] And I think particularly today there's so many channels and ways to reach, uh, consumers that I think a lot of that's happened. So it doesn't have to be just here's the advertising line.

Technical Review 57

Technical Review Software Review Channel Networking 57

VC Cafe

JUNE 18, 2012

Content providers and owners facing diminishing revenues from their SD sales, due to increasing demand for HD content, can now restore the full economic value of their vast archives, by transforming them to True HD. Our advanced imaging systems deliver accurate viewing measurements for out-of-home advertising. Craze - Company Website.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Duct Tape Marketing

OCTOBER 6, 2022

The science of advertising, how to figure out what to automate, just things that that marketers are wrestling with today. We have Slack for audio based communication. Speaker 3 (09:59): John Jantsch (10:00): Yeah, I'm afraid Brett, we're not picking up their audio, but it really works with a spacial audio. Check it out.

Audio 87

Audio Cofounder Jordan Video 87

Duct Tape Marketing

FEBRUARY 16, 2023

More About David Barnett: DavidBarnett.com Subscribe to David’s YouTube channel Learn More About The Agency Intensive Certification: Learn more Like this show? And so they were buying this catalog of inventory of businesses I had for sale, but they knew j all of the different things that could happen to cause a business not to close.

Technical Review 80

Technical Review Wisconsin Non-disclosure Agreement Salary 80

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. John Jantsch (08:26): If somebody was, you know, just the typical sort of sales kind of questions, like what's the key difference between years and X?

Marketing 75

Marketing Differentiation B2C PR 75

Duct Tape Marketing

AUGUST 23, 2023

07:05] There are some people suggesting that advertising and some of the traditional marketing ways have become less effective, that they even do not work at all, and that community is in the last frontier. They said sales and marketing. You can post the audio to podcast. Would you support that idea? 19:23): And guess what?

Community 53

Community Kuwait Cofounder Bootstrapping 53

ConversionXL

APRIL 7, 2020

Podcasting as a marketing channel. Podcasting can drive traffic to a website, which, in turn, can generate leads or sales. I’m a strong believer in not jumping into a technology, channel, or media format just because everyone else is doing it. Regardless of content format (audio, video, text, or print), branding is essential.

Syndicate 85

Syndicate Syndication Hosting Audio 85

Reid Hoffman

AUGUST 17, 2021

says Ramaswamy, who joined Greylock in 2018 following 15 years at Google, where he ran the company’s massive advertising business. Therefore, the relationships around it and the natural products that come out of these things are essentially like sales products or other kinds of things. But it was actually not broadly in the zone there.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

says Ramaswamy, who joined Greylock in 2018 following 15 years at Google, where he ran the company’s massive advertising business. Therefore, the relationships around it and the natural products that come out of these things are essentially like sales products or other kinds of things. But it was actually not broadly in the zone there.

Cofounder 69

Cofounder Differentiation Search Advertising 69

ConversionXL

SEPTEMBER 9, 2020

Most successful traditional conferences focus on networking and learning with a small amount of sales pitches throughout. The challenges: You have to design and build all the summit pages (landing page, registration confirmation page, content pages, sales pages, sponsorship area, etc.) Offer other ways to interact—audio, written, etc.—so

Hosting 98

Hosting Technical Review Affiliate Campaign 98

Duct Tape Marketing

NOVEMBER 9, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. The book is available on Amazon, Barnes and Noble and all of your regular channels.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

Women Entrepreneurs Can

OCTOBER 9, 2022

Unfortunately, most modern marketing budgets don’t stretch far enough to allow companies to explore every possible distribution channel simultaneously. To maximize your returns, you should pick the channels wisely. Find specific sub-channels (like YouTube channels, social media groups, advertising on Tiktok , etc.)

Marketing 52

Marketing Social Media SEO Mobile 52

Up and Running

NOVEMBER 22, 2021

Video crosses channels easily. We have tested advertising on all those platforms. Sometimes, even the audio can get in the way of telling an effective story, so sometimes it’s best to keep things simple. Do you want a punchy piece with shareable potential to draw people to your social media channel?

Video 119

Video Small Business Social Media Channel 119

Duct Tape Marketing

AUGUST 24, 2022

There's certainly lots of reasons to then also be tracking things like your repeat sales or your average customer, your customer, lifetime value, amount of referrals. But ultimately the reason for tracking that is to then say, okay, of the channels, for example, of our traffic, what of that traffic is ultimately converting to a customer.

Marketing 84

Marketing Metrics Analytics Social Media 84

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 20, 2011

I offered review copies to people if they liked the genre and asked for Amazon reviews which are critical for good sales. It’s taken two years of consistent tweeting to get a good audience and I used twitter before and during the launch to drive sales. Twitter – I love Twitter! In terms of budget, it was very small.

Technical Review 98

Technical Review Audience Social Network Australia 98

Up and Running

MAY 21, 2014

The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar. So then my definition of sales is, turning “know, like, and trust” into try, buy, repeat, and refer. How do I close a lead?”

Marketing 72

Marketing Social Media Sales Media 72