Remove Advertising Remove B2C Remove Portfolio Remove Web
article thumbnail

A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

As my partner Rob Go has written , our goal is to invest half in consumer web and mobile and half in business-focused ventures. We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. Recent Investment Themes.

article thumbnail

Twitter Link Roundup #198 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! “Emotional connections are much more “intense” for business-to-business clients compared with B2C. Phony Web Traffic Tricks Digital Ads | WSJ – crowdspring.co/1dUs9P4.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Looking for your summer internship? Look no further.

Austin Startup

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. is a conversational Marketing Service that drives quality web traffic to your blog/web content by engaging with relevant people when they have relevant Tweet conversation.

article thumbnail

Build a Competitor Profile for Clues to Delivering Better Value

Up and Running

Like most B2C product categories these days, your product may compete in a very crowded environment. Probably too many to count; beverage giant Coca Cola has a portfolio of more than 3,500 beverages: diet, regular, sparkling, still, fruit juice, fruit drinks, waters, sports and energy drinks, soy-based beverages, etc.

article thumbnail

3 Questions To Ask Yourself Before Starting Your Business

Entrepreneurs-Journey.com by Yaro Starak

2) If You’re Selling Consumer Services Through The Web, How Set Is That Consumer On The “Big Guys”? B2C (business-to-consumer) marketing is done via repetition, repetition and more repetition. If you want, have a suite of products just like a hedge fund manager would have a portfolio of stocks, etc.

article thumbnail

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Identify gaps in our content/engagement/channel strategy on the web, 2. Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163
article thumbnail

Cookies To Humans: Implications Of Identity Systems On Incentives!

Occam's Razor

Applying it to digital advertising…. That last bit I added above, Human, has meant many different things over the evolution of the web. Most advertising networks use third-party cookies (cookies they set inside mobile and desktop browsers on your behalf – but not as you). Leverage advertising solutions like RLSA.

Metrics 60