Personalization: How to Build a Revenue Boosting Program from Scratch
ConversionXL
JUNE 8, 2017
The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. User experience research or UX research, shouldn’t be limited to A/B testing programs only. Personalization is the process of tailoring experiences to specific subsets of users.
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