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Disrupting Google

Start Up Blog

1) A new technology + (2) A new business model If we only have one, the incumbents can usually adapt. They can plug the new tech into the existing business model. Or, they can revert the old technology into a new business model. Each time they sold the new tech in the old business model.

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). Requires venture funding because you have no income, and if you’re successful you’ll need lots of people and tech to run the business.

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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

Unlike traditional demo days or Shark Tanks which are, “Here’s how smart I am, and isn’t this a great product, please give me money,” a Lessons Learned presentation tells the story of a team’s 10-week journey and hard-won learning and discovery. Tom Bedecarré , the founder and CEO of AKQA, the leading digital advertising agency.

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Hacking for Defense @ Stanford 2020 Lesson Learned Presentations

Steve Blank

Unlike traditional demo days or Shark Tanks which are, “here’s how smart I am, please give me money,” a Lessons Learned presentation tells the teams’ stories of a 10-week journey of hard-won learning and discovery. Tom Bedecarré the founder and CEO of AKQA, the leading digital advertising agency. What a year. He runs H4X Labs.

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The Guy Who Took on Google (and now LinkedIn): Mike Yavonditte

Both Sides of the Table

Of course, monetization of search became one of the best business models in the history of business. After AltaVista, Mike spent a year doing business development for USA Networks ( now IAC – Interactive Corp ). However, Mike didn’t want Quigo to be in this kind of business for long. So, he built an auction.

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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

My competition pays thousands of dollars for a booth, then spends thousands advertising to attendees begging them to come to that booth, then gives sales pitches at the booth to uninterested passersby who are also being bombarded by other pitches and distracted by the general hubbub. But how does authority convert to revenue?

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

SEO, email marketing, Facebook advertising). Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. Channel-level expertise: An understanding of how the channels work (e.g., ConvertKit’s early success came from cold emailing. For free.

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