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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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Microsoft’s Cloud-First, Mobile-First Bets To Start Paying Off: TBR

YoungUpstarts

Nadella’s efforts to reboot Microsoft positions the company to more effectively engage with channel partners and enterprise customers. A unified Microsoft has set the stage for sustained revenue growth. However, increased search market share for Bing in the U.S. —

Cloud 100
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

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Is the Lean Startup Dead?

Steve Blank

Their idea is that consumers will want a subscription service for short form entertainment (10-minute programs) for mobile rather than full length movies. Will consumers want to watch short-form mobile entertainment? NewTV will depend on partners like telcos to distribute the content. Think YouTube meets Netflix). IPOs dried up.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. That channel giveth and then taketh away so you had millions of users who had not grown accustomed to the feature set of Viddy and thus didn’t stick around.

SEM 379
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14 Entrepreneurs Reveal The Business They are Starting this Year

Hearpreneur

With each passing day, the internet's value rises, but it also gets more difficult for businesses to break through the online clutter and properly advertise themselves. 8- A Mobile Application. If you have a YouTube channel, you can also make money by making educational films about your industry. Photo Credit: Kathryn Smithson.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Not so fast. Technology is Critical.

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