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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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A New Age Of Marketing: How To Mix Traditional And Digital

YoungUpstarts

Newspaper advertisements, billboards, phone books, radio—they always found a way to advertise even in an age where “digital” didn’t exist. There are people who are screaming about the death of traditional media — but that simply isn’t true. The new age of advertising and marketing lies in a combination.

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8 Software Small Businesses Should Check Out For Efficiency

The Startup Magazine

With content automation capabilities, businesses can efficiently produce and distribute content aligned with their board-level objectives. Multi-Channel Publishing: Businesses can easily distribute content across various platforms and channels, including websites, social media, email marketing, and mobile applications.

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How to create a sustainable social media strategy for your startup

The Next Web

Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Before you can afford staff dedicated to social media, spread the duties around.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets. Not so fast.

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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

Attribution is simply the science (sometimes, wrongly, art) of distributing credit for Conversions. Correction: It is almost always true that a very, very , large percentage of the Conversions driven by your Paid Media efforts are not incremental. That of course suits the agenda of your Paid Media Marketers just fine.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. hours of TV / day.

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