Startup Lessons Learned

AUGUST 24, 2009

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact. What accounts for the difference?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Both Sides of the Table

JUNE 6, 2012

It was especially influential in my mind in thinking about media. At the simplest level you can think about markets in terms of the number of times media is consumed and/or purchased by people plotted against the total number of content of that media type that is available. Why is that? Even a hundred. That was the only way.

Media 302

Media South Korea Distribution Technical Review 302

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. That is YouTube today. I think most arguments miss the mark.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Lightspeed Venture Partners

DECEMBER 14, 2012

There has been a lot of conversation recently on the future of the media industry, specifically drawing comparisons between TV and film and the shrinking music industry. Advertising supported. In aggregate, the various revenue streams would continue to support the creation and distribution of high production value content.

Business Model 159

Business Model Distribution Aggregator Channel 159

Agile VC

NOVEMBER 6, 2013

Again there’s three fundamental ways to make money in consumer-facing internet businesses: you can sell people stuff in a physical realm (e-commerce), you can indirectly monetize consumer attention (media or ad-based), or you can provide online software & services that consumers pay for (premium services).

IPO 194

IPO Aggregator B2B Internet 194

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. Startup after Iron Planet? (6:00 6:00 – 7:30). 9:30 – 11:30).

Vertical 265

Vertical Curation Boston Burn Rate 265

Up and Running

NOVEMBER 20, 2014

You’re better off working with an experienced freelance PR professional who can put out a press release, blog posts and get you local media coverage at a lower cost. – Grant Gordon , Solomon Consulting Group. Traditional distribution services no longer work. Press Release Wires. Content for Link-Sharing.

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PR Small Business SEO Warrant 145

YoungUpstarts

SEPTEMBER 21, 2016

So make sure you engage thoroughly with social media to try and reach as many people as possible. One of the easiest and most efficient is to sell advertising space. Many companies choose to distribute their coupons in local magazine and newspapers. These can be distributed on coupon websites such as Groupon.

Revenue 100

Revenue Distribution Aggregator Small Business 100

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I'd be curious what you are doing with social media for a logistics company.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

ConversionXL

JUNE 20, 2019

But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Like YouTube, you can monetize DailyMotion videos with in-stream advertisements. Of course, with Wisita, you must create the audience for your videos—there’s no inherent distribution network (unlike YouTube).

Hosting 127

Hosting Video Technical Review Software Review 127

Up and Running

MAY 1, 2014

Advertising. Your business plan should include an overview of the kinds of advertising you plan to spend money on. Will you be advertising online? Or perhaps in traditional media? A key component to your advertising plan is your plan for measuring the success of your advertising. Social Media.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Or we could not.)

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

OCTOBER 14, 2014

In my case I'm looking at Social Media (boss LOVES social!), … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. For example, Salesforce spends tons of people/money on social media posting/activity and you can see this on display on their Facebook, Twitter, YouTube and other presence. You’ll see my pet peeves about what media entities don’t measure in this cluster of recommendations….

Metrics 141

Metrics Acquisition eCommerce Analytics 141

www.pakman.com

SEPTEMBER 27, 2012

Chronicling the undoing of traditional media. To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. In the case of social media companies like Facebook, Twitter, Instagram, Pinterest and Tumblr, the root activity on the site is the sharing of content.

Social Media 47

Social Media Vertical Advertising Distribution 47

Both Sides of the Table

JANUARY 17, 2011

I recently invested in a company in the media & entertainment sector (this will be announced in a couple of months) so I’ve been thinking a lot about how the industry works, why the structure has evolved the way it did, why the company I invested in has had so much success and what this all implies for the future. If so, why?

Technical Review 356

Technical Review Framework Audience Media 356

Occam's Razor

JULY 1, 2013

[And can''t you just see how this really deep understanding of customer interest, based on their data and not your opinions or, worse, an "expert''s" opinion, will be incredible when it comes to fueling your social media strategy? The Ad Groups view is pretty helpful from an aggregated perspective. You should not be satisfied.

Search 135

Search Analytics PPC Green 135

aweissman.com

MARCH 4, 2007

In reading the recent Piper Jaffray Internet Advertising report, I was struck by what the report lists as trend number three in the "Media World Order:" Indeed, I think the implications of this concept are greater than as relates to a strict definition of the media world. Outside In Services. In a way, Outside.in at 10:08 AM.

Aggregator 21

Aggregator Distribution Advertising eCommerce 21

Occam's Razor

AUGUST 9, 2016

I can honestly spend hours on just this report digging using segmentation (geo, media, new and loyal customers, all kinds of traffic, product page types and so on). The latter is particularly useful as an aggregated view for senior executives. It has been a great way to immediately influence revenue for my ecommerce engagements.

Analytics 60

Analytics Metrics eCommerce PPC 60

VC Cafe

JUNE 18, 2012

Potential partnerships with media and telecom giants make it attractive enough though, and hopefully there will be cross polination between the Israeli startups and the great tech cluster in London. We live, think and breathe digital music distribution. Unlike other companies, we are a true digital record label, not aggregators.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

om.co

FEBRUARY 5, 2013

We recently wrapped up our strategy offsite, an annual event that brings together the members of our very distributed team – 12 different cities in four different countries – to discuss what our aspirations and ambitions are for the coming year. I found it hard to deal with advertising related stuff. I wanted to write.

Founder 80

Founder Conversion Distribution Silicon Valley 80

Occam's Razor

AUGUST 13, 2012

If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! The credit distribution is proportional to content consumption (I like page count and not time) and finally apply the rules based on position in the path.

Analytics 124

Analytics Channel Metrics Web 124

mashable.com

SEPTEMBER 22, 2008

Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Database, File Storage & Information Management Pixily – An online service that lets you aggregate, organize, find and share your documents.

Software Review 78

Software Review Social Media Social Network Software 78

ConversionXL

FEBRUARY 5, 2014

But when you consider Pew’s State of The Media Report finding over 32% of Americans also report “Liking” audio podcasts, and Apple reporting over 1 billion combined subscriptions, something becomes apparent… image source. might circulate, making business owners and advertisers alike wary of diving into uncharted waters.

Software 100

Software eCommerce Audio Hosting 100

ConversionXL

OCTOBER 15, 2019

A homogenizing collection of data from multiple sources organized for distribution, sharing, and often subsetting and sharing. To evaluate the overall effectiveness of online advertising on offline sales, Darjeeling needed to combine all this data into a single system. The data structure is also different between the two systems.

Analytics 85

Analytics Cloud Advertising Metrics 85

Occam's Razor

MAY 19, 2014

I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). I wonder what the distribution looks like? at a level of aggregation or granularity you need, and send it into your digital analytics tools. Is that what we are solving for?

Metrics 159

Metrics Analytics SEC Acquisition 159

VC Adventure

FEBRUARY 23, 2010

Ice Energy delivers distributed energy storage and smart grid solutions to leverage higher efficiencies associated with generating and transmitting less expensive off-peak power. Eco-Products is the nation’s leading brand of single use food service products made from renewable and recycled resources. · TopSchool, Inc.

Venture Capital 52

Venture Capital Colorado Mezzanine Wyoming 52

techcrunch.com

OCTOBER 23, 2010

Update: Part 2: Finding Your Co-Founders CrunchBase Information Seth Sternberg meebo Information provided by CrunchBase Tweet Next Post Previous Post Advertisement Now Commented Facebook Goodbye, MacBook Pro. I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

VC Adventure

FEBRUARY 23, 2010

Ice Energy delivers distributed energy storage and smart grid solutions to leverage higher efficiencies associated with generating and transmitting less expensive off-peak power. Eco-Products is the nation’s leading brand of single use food service products made from renewable and recycled resources. · Additional Colorado Representatives.

Venture Capital 52

Venture Capital Colorado Mezzanine Wyoming 52

YoungUpstarts

OCTOBER 15, 2015

Do you want to rock your social media marketing game? If so, check out “ The Art of Social Media: Power Tips for Power Users ” co-authored by Guy Kawasaki and Peg Fitzpatrick. Unlike other social media marketing self-help books, this one is virtually BS free. Be promotional – ie pay to advertise if you need to.

Social Media 100

Social Media Media Curation Analytics 100

YoungUpstarts

APRIL 26, 2015

Do you want to rock your social media marketing game? If so, check out “ The Art of Social Media: Power Tips for Power Users ” co-authored by Guy Kawasaki and Peg Fitzpatrick. Unlike other social media marketing self-help books, this one is virtually BS free. Be promotional – ie pay to advertise if you need to.

Social Media 100

Social Media Media Curation Analytics 100

VC Cafe

JUNE 22, 2010

T he Commercial Office at the Embassy of Israel in London and the Israel Export Institute have organized a New Media delegation , taking place on the first week of July. VC Café is privileged to support the event as the main media partner. Tickets for the mini-show case event on July 6th are limited.

Media 145

Media Social Network Flash 145

Start Up Blog

JANUARY 28, 2015

Expect to see an uprising of startups providing software layers to protect end users and aggregate public data on them so they have awareness of what their digital footprints look like. Distribution and data is where the power lies, it’s no longer in making things. Australia might possibly be one of the worst offenders.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

Start Up Blog

JANUARY 5, 2015

Expect to see an uprising of startups providing software layers to protect end users and aggregate public data on them so they have awareness of what their digital footprints look like. Distribution and data is where the power lies, it’s no longer in making things. Australia might possibly be one of the worst offenders.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. Sir Martin Sorrel , the founder of WPP (the worlds largest media organization), recently said he went to Tech Punta in Montevideo instead of the CES in Las Vegas. The top down era of one size fits all.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

VC Cafe

FEBRUARY 14, 2010

Datanetis – People are ten times more likely to react to offers from a friend than to advertising. The service is a proven revenue generator for Media Companies (TV, newspapers, Radio stations), VAS providers and carriers. mobile telephone operators, broadcasters, content aggregators and media agents.

Mobile 109

Mobile IP SMS Networking 109