Advertising eCommerce Internet Vertical 
VC Cafe
FEBRUARY 7, 2011
While some VCs that I met seemed to be rightfully bullish about everything that had to do with eCommerce, some seemed to be missing the point. To put it bluntly, on more than one occasion I encountered a VC saying that the eCommerce model doesn’t have a “VC feel” to it. The ripples of eCommerce are tangible. Here’s why ….
deal architect
JUNE 3, 2017
I love Mary Meeker’s annual Internet Trends report. This year though it struck me that over 95% of her 355 slides focused on consumer world – digital advertising, ecommerce, ride-sharing, gaming. The “vertical” growth in. wearables and digital healthcare etc.
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View from Seed
AUGUST 30, 2017
While internet disruption has transformed most facets of everyday living, one of the last to really be redesigned has been the home. It’s interesting to note that Home Depot is a $180B retailer that has not seen significant threat from internet disruption. But it’s coming. Source: Google Finance). The Purpose of Housing.
ConversionXL
AUGUST 19, 2016
Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. But conversion rate alone is not a success metric.
www.pakman.com
SEPTEMBER 27, 2012
At the scale of Facebook, you could have your users share almost anything and still be able to build a large business, purely by loading the site up with lots of advertising that is (at very least) rudimentary targeted. They also must move advertising off-site, as they are now doing, which I detail in this post.). David Pakman.
Duct Tape Marketing
NOVEMBER 5, 2019
Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. Let’s talk about advertising. Kim Spalding: We’re always testing verticals. Back to Podcast. Transcript. John Jantsch: All right.
VC Cafe
JUNE 22, 2010
ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.
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