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Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

My company, EcoFlow Tech, raised more than one million in sales and achieved our goals of getting customer feedback and generating buzz. However, having a high top-line sales numbers doesn’t necessarily mean you will hit your goals, or even that your campaign was a success. Know what you need in the end.

Campaign 145
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The Difference Between Apple & Facebook ? AGILEVC

Agile VC

Facebook’s direct platform revenue accounted for about 15% of the company’s overall sales whereas Apple’s was less than 1%. Of course both companies use their platform to increase user lock-in which indirectly helps their core revenue streams of advertising (in Facebook’s case) and hardware sales (for Apple).

Java 170
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418
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Are Your Marketing Messages Scary?

Rembrandt Communications

If you have the wrong copy on your website, emails, newsletters, advertisements, press releases, story ideas, and other materials, you may be scaring customers away! News flash! Yes, these may seem like simple updates, but they can make a huge difference in sales… and your publicity results. Do you talk about how great you are?

Marketing 264
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Pop-ups — Is Annoying Your Customers Worth a Few Newsletter Sign-ups?

Up and Running

The pop-up ad was designed to dissociate the advertisement from the content on the page and protect the advertiser’s brand. . Adware (software built primarily to advertise to users) like Gator began to appear. A 9% conversion rate means that you could get 90 new subscribers or sales for every 1,000 users. A catchy image.

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Anushil Kumar Explains How Technology Has Expanded the Reach of Digital Sales

The Startup Magazine

A survey by the Network Advertising Initiative concluded that advertisements with behavioral targeting performed nearly 3 times better than non-targeted ads. There are several different types of tracking cookies that can help advertisers zone in on a particular segment. Flash cookies can store up to 100kb of data.

Caching 69
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Twitter Link Roundup #243 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Flash Mobs Have More to Teach About Managing Teams Than Any Textbook – crowdspring.co/1yOIIpD. Blurred Lines: Is Native Advertising Bad Or Good? This Simple Sales Trick Is Positively Brilliant – crowdspring.co/1wVhAUF. There’s No Excuse for Avoiding Strategy | Harvard Business Review – crowdspring.co/1udAzMJ. crowdspring.co/1A0l3H8.