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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

How would customer interviews work via video? After teaching remotely for the last year, we’ve learned that customer discovery is actually more efficient using video conferencing. For the final Lessons Learned presentation many of the eight teams presented a 2-minute video to provide context about their problem.

Lean 413
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Technology, Innovation, and Modern War – Class 16 – Acquisition & Sustainment – Ellen Lord

Steve Blank

I’ve extracted and paraphrased a few of Ellen Lords key insights and urge you to read the entire transcript here and watch her video. How would your organization increase collaboration between industry and government, especially at the startup and small company level? I was 33 years in industry, before coming into government.

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Hacking for Defense @ Stanford 2020 Lesson Learned Presentations

Steve Blank

If you can’t see the four videos of General Mattis click here for the entire talk. How on earth would customer interviews work via video? Second, doing customer discovery via video actually increased the number of interviews the students were able to do each week. If you can’t see the Omniscient 2-minute video click here.

Oakland 313
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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. Then one day it was over. IPOs dried up.

Lean 335
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How To Advertise Your Business Online Cleverly During COVID-19?

The Startup Magazine

Advertising could not even help in the early days of the largest economic downturn since the great depression. Governments and businesses across the world are consistently speaking about the need to adjust to a new normal. Being Smart With Your Advertising. Use Social Media Advertising With Care.

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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Email marketing. Cold calling.

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Nationwide Insurance’s ad, which featured Kevin Federline as a failed rap star stuck in a job in a fast-food restaurant, generated anxiety and feelings of insecurity—not the goal of the advertiser, even though the multi-million dollar spot was surely “focus grouped” before getting approval. This post contains video, click to play].