Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

crowdSPRING Blog

MAY 23, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 3 Key PPC Metrics Are Lying To You. 21 free tools for perfecting your portfolio | Webdesigner Depot – crowdspring.co/1lDrOSB. Find Out How – crowdspring.co/1j0S8nO.

Social Media 93

Social Media Small Business Design Media 93

Occam's Razor

MARCH 23, 2021

Does advertising really have a long-term business impact ? The benchmark for the beautiful metric AVOC is 15.3%. Now repeat this across many, many metrics, for many dimensions, in the three clusters you see above. How does the portfolio of all our activities – owned, earned, paid media, promotions etc.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally.

Framework 163

Framework Marketing Metrics Audience 163

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer. It’s an impressive portfolio.

Customer Development 228

Customer Development Web Developer Customer 228

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

crowdSPRING Blog

FEBRUARY 4, 2010

These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! 120+ Creative Advertisements - [link]. 35+ Creative advertising For Creative Peoples - [link]. 120+ Creative Advertisements - [link]. 50 Inspiring Portfolio Designs – [link].

Social Media 92

Social Media Small Business Design Media 92

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! This is exactly why the Page Value metric (in the past called $index value) was created.

Analytics 124

Analytics Channel Metrics Web 124

crowdSPRING Blog

FEBRUARY 10, 2010

These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! 21 Creative online portfolio sites and applications – [link]. 10 Things Clients Look For In a Design Portfolio – [link]. Entrepreneurs: Beware of Vanity Metrics - [link].

Social Media 77

Social Media Small Business Design Media 77

crowdSPRING Blog

AUGUST 3, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 25 Brilliant Examples of Olympics Print Advertisements – [link]. Intriguing outdoor Advertising: 33 New Examples – [link]. 27 Controversial Print Ads – [link].

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

MARCH 19, 2020

Use that intelligence to inform product portfolio and investment choices.”. can introduce a ‘fighter brand,’ a lower-priced version of the premium offering sold under a different name and backed by minimal advertising.” Flexibility is essential for decision making and leadership, too. Premium-brand market leaders [.]

Marketing 121

Marketing Campaign Non-Compete Lean 121

reidhoffman.org

NOVEMBER 12, 2013

It doesn’t matter whether an entrepreneur is in our portfolio, whether we’re considering an investment, or whether we’re casually meeting for the first time. But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

crowdSPRING Blog

JULY 17, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Content Marketing Metrics You Aren’t Measuring | SEJ [link] crowdspring.co/1KPRXNZ 6 things to do after your pitch [link] crowdspring.co/1G5p6i4

Small Business 48

Small Business Design Social Media Cuba 48

Occam's Razor

FEBRUARY 25, 2014

Yes, cost per click is metric. You will never obsess about the cost per trade of your E-Trade portfolio, right? Focus on Economic Value from your search advertising. Focus on Profit from your search advertising. The metric CPC aside, we do present data like this all the time. Give it some thought.

Analytics 144

Analytics Search Metrics Web 144

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Perhaps one of the most difficult ones is to figure out complex relationships over long periods of time: Does brand advertising ( sometimes hideously also called “upper funnel” ) actually drive performance outcomes in the long run ?

Analytics 101

Analytics Programming Global Campaign 101

Rob Go

JANUARY 8, 2014

It’s been a yearly tradition for me to share a semi-quantitative view into our portfolio at NextView. Three years ago, I published our first “Stroll through the portfolio” and I’ve published updates each year in January. Here is a quick rehash of some of the metrics I’ve shared in the past.

Syndicate 45

Syndicate Syndication Portfolio Advertising 45

crowdSPRING Blog

MARCH 27, 2015

We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! How To Connect Social Media Metrics to In-Store Foot Traffic crowdspring.co/1FalO0D. 4 Ways to Create a Memorable Online Design Portfolio crowdspring.co/1MyTMhM.

Small Business 48

Small Business Design Social Media Taiwan 48

crowdSPRING Blog

JUNE 5, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! The Traffic Prediction Accuracy of 12 Metrics from Compete, Alexa, SimilarWeb, & More – buff.ly/1KBkzIK. audio/draft/ro…. 1EadN7z.

Small Business 48

Small Business Design Social Media Nepal 48

crowdSPRING Blog

APRIL 24, 2015

We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Why Revenue Isn’t the Most Important Financial Metric for Startups buff.ly/1DhyQo4. BASIK on Pratt Portfolios on.be.net/1G0HbP9. 1D65BVn.

Small Business 48

Small Business Design Social Media Startup 48

Venture Chronicles

DECEMBER 20, 2011

The Business of Social Networks: We have seen a coalescing of business models form around social networks and not surprisingly the vast majority of them are evolutions of advertising models. This will work but as companies demand more (see next prediction) the ad driven model will evolve in ways not previously seen.

PPC 32

PPC Social Network Mobile Campaign 32

Occam's Razor

APRIL 13, 2015

Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. My hope is to aid in your persistent quest to deliver more impactful IABIs (Insights, Actions the leadership should take, Business Impact).

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

JUNE 1, 2010

of advertising spend because we don't have much of a choice. Leverage powerful metrics like Loyalty, Recency , Brand Perception , Task Completion Rate , Size of Second Level Network , Competitive Share of Voice and more. These are not "loser" metrics like visits and pageviews! Yet we accept it. So exciting.

Marketing 92

Marketing Channel Web Metrics 92

Scalable Startup

FEBRUARY 1, 2013

It’s sort of like a supercharged version of Excel that lets you suck in data, you can suck in all your Facebook advertising campaigns, you can suck in all your Salesforce.com data, and you can run — you can actually, yourself, as a small business person, actually analyze and find friends and data. Marc Andreessen: Yeah, exactly!

Software Review 22

Software Review Startup Venture Capital Stock 22

Occam's Razor

SEPTEMBER 21, 2015

Companies should optimize for the portfolio of visits (multiple!) Then, you can drive the leadership conversation to the best place for the business. We still live in an world where we are optimize for single visit sessions. If that single visit is a success, hurray! If it is not, trash! This is insane. leading to a business outcome.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? All while constantly optimizing your portfolio via controlled experiments. Fill it with the best web metrics to measure success.

Marketing 140

Marketing Analytics Web Channel 140