Remove Advertising Remove Marketing Remove Product Name Remove Sales
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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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Why Some Startups Win

Steve Blank

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news. Why Do You Work Here? Titles Are Not Your Job.

Startup 328
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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. But the number of conversions stayed about the same as it had been the week before, meaning the conversion rate (the number of sales per visitor) plummeted. Is it so low because it’s advertising?

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

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7 Must Have Features If You Sell Products Online

Entrepreneurs-Journey.com by Yaro Starak

I didn’t buy from Zappos last year, but I did go a little crazy at Australian stores like TheIconic.com.au , which has been doing an advertising blitz locally in Australia to spread awareness via billboards and bus ads. Back in the day, all you needed to worry about when it came to optimisation for online sales was your website.

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Hear me on the Startup Success Podcast

Software By Rob

Software by Rob Passionate about Startups and MicroISVs Lessons Learned by a Serial Entrepreneur home about press micropreneurs archives ← Work Less, Get More Done, Convenient Open Source, What a Startup is Really Like, and more… Crowdsourcing Your Product Name → Hear me on the Startup Success Podcast Cool News, Links & Reviews (..)