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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3%

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Product Review – CPL One Affiliate Marketing Platform 

The Startup Magazine

The popularity of cost-per-lead advertisements, or CPL ads, is on the rise, and many businesses and companies are incorporating this type of advertising campaign into their digital marketing strategy for a good reason. In this CPL One review, we’ll try to answer all your questions regarding this platform and more.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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[Review] The Social Customer

YoungUpstarts

They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. T = Tools, the myriad platforms and software needed. P = People and your relationships with them. O = Objectives, ie what your brand wants to do. m = Measurement, a necessary evil.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). The world is going mobile. The Kindle has already revolutionized book reading.

Mobile 282
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Microsoft’s Cloud-First, Mobile-First Bets To Start Paying Off: TBR

YoungUpstarts

With Nadella’s message that the company he leads is primed to further evolve into a platform and productivity company communicated at great length during the Windows 10 preview event in earlier January 2014, it is clear that the primary focus for Microsoft has shifted back to increasing user engagement with Windows software.

Cloud 100
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The most important 2021 Predictions in entertainment tech and gaming

VC Cafe

According to the Economist , video game internet traffic, including mobile games, has increased 75% in the U.S. Game streaming continues to grow in 2021 – According to StreamElements 2020 year in review , game streaming broke new records in 2020. Mobile adoption boomed in 2020 – $143 Billion Consumer Spend, 3.5