Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Advertising is all about getting the most results for the least cost.

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Search PPC Widget SEO 226

ConversionXL

APRIL 7, 2020

Once objectives are identified and prioritized, your podcasting plan should outline strategies and tactics, which include format, frequency, duration, host/s, point of view, guests, research, syndication, and marketing. podcast directories) pick up and syndicate your podcasts for free via RSS feeds. Take some time to comparison shop.

Syndicate 85

Syndicate Syndication Hosting Audio 85

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Advertising is all about getting the most results for the least cost.

Search 225

Search Engineer SEM Widget 225

Agile VC

MAY 26, 2011

The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. LinkedIn’s product had only been live for a couple months, we only had tens of thousands of registered users, and wouldn’t start generating revenue for more than a year after this point.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

Agile VC

MARCH 18, 2012

Costolo clearly wants to position Twitter as a complementary part of the media ecosystem (which it is by and large) rather than a competitor, and there remains a chance that Twitter will have other forms of revenue besides ads. Here’s why: Virtually all of Twitter’s revenue comes from advertising.

Media 113

Media Advertising Silicon Valley Revenue 113

K9 Ventures

JULY 19, 2012

Several of the portfolio companies have gone on to do their Series A (HighlightCam, Zimride, Occipital), Series B (CrowdFlower, DNAnexus) and Series C (Twilio, Lytro) rounds led by top tier venture firms, and the seed-stage companies all continue to track well on building product, team, and/or, revenue (imagine that!).

Technology 132

Technology Seed Stage San Francisco Limited Partner 132

K9 Ventures

JULY 19, 2012

Several of the portfolio companies have gone on to do their Series A (HighlightCam, Zimride, Occipital), Series B (CrowdFlower, DNAnexus) and Series C (Twilio, Lytro) rounds led by top tier venture firms, and the seed-stage companies all continue to track well on building product, team, and/or, revenue (imagine that!).

Technology 132

Technology Seed Stage San Francisco Limited Partner 132

Agile VC

FEBRUARY 2, 2012

How They Make Money : Facebook’s primary revenue stream is of course selling advertising on Facebook.com, which in total accounts for 85% of revenue. The next chunk comes from Facebook’s platform, in essence “taxing” the revenues of app developers like Zynga, which represents 15% of revenue.

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IPO South Korea Venezuela Revenue 100

VC Cafe

JULY 27, 2017

According to the Interactive Advertising Bureau, podcast industry ad revenue will reach $220 million in 2017, up 85 percent from 2016’s $119 million ( source ). The show starts with the history of Podcasts and ends with where they may be headed. Interestingly, Podcasts are starting to become a big business too.

Audio 109

Audio Silicon Valley Curation Cofounder 109

Agile VC

MAY 23, 2012

Turns out commerce and advertising are kinda different businesses actually. How to Evaluate Firms for a Seed VC Syndicate 10 July 2012, 5:13 pm What A VC Orders for Breakfast Says 27 June 2012, 10:16 am To Leave or Not to Leave as Your Startup Grows 12 June 2012, 12:21 pm. Silly stuff like this. What’s Your Favorite Future?

Internet 182

Internet Silicon Valley IPO Seed Stage 182

Rob Go

JANUARY 8, 2014

We don’t invest in “syndicates A rounds” as our first point of entry into a company. 1/3 are post product but pre-revenue. 1/3 are post revenue (but very small scale). Syndicates: We have a bias to lead rounds. We also have a pretty broad range of syndicates that we are a part of.

Syndicate 45

Syndicate Syndication Portfolio Advertising 45

ConversionXL

MAY 27, 2022

The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

NOVEMBER 1, 2017

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

Cost 37

Cost Marketing Audience Media 37

Growthink Blog

JULY 10, 2012

Articles are a professional way to get the word out about your company without advertising, because they have educational value. Also, many website owners and bloggers syndicate articles from EzineArticles; in doing so, they re-publish the article on their website but must keep the bio box and links to your website. Why articles?

Small Business 82

Small Business Media Syndicate Syndication 82

VC Cafe

JULY 27, 2017

According to the Interactive Advertising Bureau, podcast industry ad revenue will reach $220 million in 2017, up 85 percent from 2016’s $119 million ( source ). The show starts with the history of Podcasts and ends with where they may be headed. Interestingly, Podcasts are starting to become a big business too.

Audio 60

Audio Curation Silicon Valley Media 60

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. That means it can target advertisements to people in specific companies. The ROI you get from tightly targeted advertising also depends on your ad spend.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

JUNE 16, 2022

Research from Optimove shows that young, fast companies derive 30% of revenues from existing customers. As those companies become more established, that increases to around 90% of revenues. Ensure every recommended product helps the customer solve a problem or drive more revenue. Focus on value. So, what does this tell us?

B2B 129

B2B Email Sales Acquisition 129

SVPG

SEPTEMBER 30, 2016

To be specific, AdWords is currently 16 years old, and last year alone it generated well over $50B in revenue. Sales was nervous that this idea of a self-service advertising platform would diminish the value of what the sales team was trying to sell. Some were just plain uncomfortable with advertising.

Product 60

Product Technical Review Software Review Engineer 60

Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). Because of YouTube.

Analytics 149

Analytics Marketing Audience Channel 149

Genuine VC

JULY 1, 2014

It’s easy to say that you’ll prioritize strategic revenue, but it’s much much tougher to do in practice, especially at a startup. Given the raw ingredients mentioned above, it’s not surprising that the company went from pre-revenue to a substantial revenue run-rate in a matter of 18 months.

Founder 142

Founder Syndicate Syndication Mobile 142

Agile VC

MARCH 30, 2012

Several years ago I wrote a post about the three business models of the consumer web : commerce, advertising, and user-paid premium services. Some believe that there are “new” revenue models being created by consumer web companies, like virtual goods or “freemium” services.

Business Model 113

Business Model Silicon Valley Advertising B2B 113

mashable.com

SEPTEMBER 14, 2011

If you’re working with an open source project, for example, it’s important that you have a definitive business model to drive revenue — though not at the cost of alienating your community of core contributors. To that end, companies will offer enterprise-ready software that comes with additional features, services and support.

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France Marketing Social Media Startup 77

Duct Tape Marketing

DECEMBER 14, 2017

Basically started as somebody of how do we take photos of cars and the pricing and descriptions of the cars, and put it all in one place, but then syndicate it. In 2011, before we sold the business, we had a business that was making $30 million a year in revenue, but we’ve never raised any capital. Matt Watson: Yeah.

Kansas City 40

Kansas City CTO Hire Las Vegas Software Developers 40

Agile VC

AUGUST 12, 2011

The simple answer is “be able to convince a partnership of smart investors that your startup has a good probability of being a $100M+ revenue company within 5ish years.” Whether it’s customers, revenue, user acquisition, investors are more likely to be convinced when your startup has a good near past (last 3-4mo) trajectory.

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113

mashable.com

NOVEMBER 2, 2011

Include screenshots of your product , a video walk-through and one or two charts that display traction or revenue. Advertising. Global Syndication Partners. How many have been active in the past 30 days? What is your viral coefficient? If you have a good video pitch, include that too. Don’t focus on press. Friendster.

Social Media 80

Social Media Startup Angel Investor RSS 80

Brandanew

APRIL 22, 2016

While we’ve often talked about organic Content Marketing, today we have guest blogger and entrepreneur, Garett Gan sharing his views on Content Marketing with paid advertising. Sometimes, paid advertising tools and platforms can be a great supplement to these more traditional means of distribution. Start with those notes already!

Advertising 100

Advertising Distribution Marketing New York City 100

Duct Tape Marketing

AUGUST 29, 2013

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). Increase Sales / Revenue by entering the consumer’s decision process. Become a thought leader. Increase loyalty. Create passionate brand advocates. 2) Demand generation. Generate Leads.

Demand 65

Demand Tampa Marketing B2B 65

VC Cafe

JULY 4, 2011

The ratings agency noted that the improvement in public finances reflects both revenue growth as a result of buoyant output, as well as expenditure control, resulting from the adoption of new fiscal rules. Advertising distribution company DG FastChannel Inc. Given that, the central government deficit fell to 3.8% of GDP from 79.3%

Balance Sheet 90

Balance Sheet Acquisition Africa 90

mashable.com

JULY 18, 2012

In January 2006, Google acquired advertising company dMarc Broadcasting for $102 million. The company helped Google improve its mobile advertising solutions. In January 2006, Google acquired advertising company dMarc Broadcasting for $102 million. The company helped Google improve its mobile advertising solutions.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

mashable.com

MAY 24, 2011

Mobile commerce revenues may still pale in comparison to their ecommerce brothers, but we’re already seeing signs of mobile commerce’s potential. While commercial software houses have the luxury of targeting a specific platform for a revenue-generating commercial app, business developers have to satisfy business requirements.

Mobile 90

Mobile Web Social Media Software Review 90