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The future of search is being reinvented with generative AI

VC Cafe

I spent a chunk of my career as a product manager in search (Shopping.com, GLG, Ask.com, AOL and Google) so I find this particularly interesting. Until now, to succeed in search companies needed two things: 1) an index of the web 2) an algorithm to organise the results.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

emerge and are there any lessons to be gained about the future? Listening to young people talk about social networking as a new phenomenon is a bit like hearing people talk about a remake of a famous song from my youth as though it was the original version. At it’s peak AOL had about 27 million US subscribers.

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The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. John Batelle profiles this well in his book The Search.

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Escaping The Advertising Void: How Blockchain Can Help Us Stop Spending Billions On Digital Ads

YoungUpstarts

Meanwhile 30% of US internet users turned on ad-blockers – and that’s a conservative estimate for younger users. Are they pushed to the full demographic pools promised across platforms, or are budgets disappearing into an advertising void where extra ads are served to the same people over and over and over…. Word-of-mouth.

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Organization That Failed to Innovate – Avoid Their Fate

ReadWriteStart

Don’t get us wrong, Nokia was one of the first innovators in the cellular world, being the first to create a cellular network. It was a leader in the online advertising market, and then it did not face any competition from Google or Facebook. Blinded by its advertising revenue , Yahoo let customer experience take a backseat.

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Disrupting Google

Start Up Blog

It’s that it demands a review of internet Search as we know it, how we perform searches literally and the resulting business model which underlies it. It may even redirect us away from advertising and the prevailing surveillance capitalism model. The technology and business model just changed for search.

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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

While we’ve often talked about organic Content Marketing, today we have guest blogger and entrepreneur, Garett Gan sharing his views on Content Marketing with paid advertising. Garett will take a deep dive into the platforms you can use to propel your content efforts through smart investments. Outbrain. . . StackAdapt.