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A real Customer Advisory Board

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 26, 2009 A real Customer Advisory Board A reader recently asked on a previous post about the technique of having customers periodically produce a “state of the company&# progress report. Many companies seek to involve customers directly in the creation of their products.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# Context here.)

Engineer 198
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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. But mostly as I read Rob’s post I didn’t think it did justice to the superlative job he has done at managing his rather boisterous board.

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The Traction Gap Framework: Four Pillars Of Startup Success

YoungUpstarts

The first post drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. A well-developed product architecture helps a startup to achieve rapid market/product fit by successfully appealing to customers (users). This is quite the balancing act.

Framework 127
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The Traction Gap Framework: Four Pillars Of Startup Success

YoungUpstarts

The first post drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. A well-developed product architecture helps a startup to achieve rapid market/product fit by successfully appealing to customers (users). This is quite the balancing act.

Framework 113
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Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ Harnessing the power of references and referrals seems like an obvious win. What could make more sense than to leverage the enthusiasm of happy customers to convince buyers that they need your products and services?

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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ. Key Takeaway: Prioritizing the employee experience alongside customer experience drives business success. 06:25] In most companies, the customer interacts with their employees. [06:25]