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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

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How to Successfully Expand Your Business Outside of Your Core Industry

Up and Running

Because they see that you’re affiliated with a brand they already know and use, they are more likely to trust your business , which can lead to a dramatic boost in conversions. . Adding a B2B model to your current B2C strategy can have a surprising impact on your sales. Consider the benefits of selling wholesale. There you have it!

B2B 118
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113
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Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Let's say you work at www.adobe.com and you've just started to use Google Analytics.

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Startup Tools

steveblank.com

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

There are few things more complicated in analytics (all analytics, big data and huge data!) But how do we distribute credit for the conversions across all those channels? The simplest way to start is to look at your Assisted Conversions report in Google Analytics. than multi-channel attribution modeling. It is sweet.

Channel 161