Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. It runs between $95 – $795.

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

This is going to be BIG.

FEBRUARY 26, 2010

Our team includes 12 top-notch engineers from NVidia, Microsoft, Stanford, Berkeley and Cornell. On top of that throw in a bunch of web servers and SQL databases, cross-platform 3D graphics code and a highly scalable physics engine and you get the idea. We are also one of the stickiest sites on the internet.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

www.clickz.com

JANUARY 7, 2013

Search Engine Watch. Ad Industry Metrics. › Analytics › Actionable Analysis. She has over 20 years experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Get the ClickZ Analytics newsletter delivered to you.

Social Media 86

Social Media Media B2C New York 86

Up and Running

DECEMBER 6, 2021

When you neglect your website, you not only run the risk of driving away potential customers who might think your business is no longer open or poorly operated, but you also hurt your SEO , which means you’ll drive less traffic from search engines over time. Google Analytics is free and many social channels have their own reporting pages.

Small Business 153

Small Business Marketing Software Review Technical Review 153

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Up and Running

DECEMBER 6, 2019

Is there content online related to that name that you wouldn’t want your potential customers to accidentally affiliate or associate with your brand? In order to maximize your search engine exposure, it’s key to develop a site that is well optimized to show up when people look for you online. . Performance analytics.

Small Business 104

Small Business Naming Audience Search 104

Occam's Razor

JANUARY 21, 2009

Or Affiliate programs? If you buy into measuring Visitor Behavior then another fantastic metric to measure your campaign "conversions" is Visitor Loyalty. If you are a non-profit like NTEN (the "craigslist of non-profits") then use Visitor Loyalty metrics to measure success of your AdWords campaigns.

Analytics 75

Analytics Conversion Campaign Metrics 75

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

APRIL 14, 2021

While there are many ranking factors that search engines use, algorithms naturally take note of how often certain words and phrases appear across the web, and because the algorithms are advanced, they also count how many times this term appears in all of the search results in comparison with other terms. Enhanced keywords research.

SEO 140

SEO Marketing Algorithm Search 140

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

APRIL 25, 2011

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Sophisticated Search Engine Optimization is mandatory in our world of Bing / Yandex / Baidu / Google. Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8.

Marketing 126

Marketing Flash Analytics Web 126

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

DECEMBER 21, 2009

Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Affiliates. Too much data from our web analytics tools. In the past we all used the standard reports that our web analytics tools churned out. It does not matter which report you look at. Products sold. Pages viewed.

Analytics 94

Analytics Metrics Cloud Web 94

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs.

Framework 163

Framework Marketing Metrics Audience 163

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. I put in these particular elements because I did a study of the reasons people cancel at WP Engine , and these are the main reasons for cancellation. .”) Why cancellation rate is so important.

Business Model 245

Business Model Metrics Engineer Technical Review 245

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

DECEMBER 6, 2016

It shows the increase in frequency over time of genotype A, which has a 1% greater relative fitness than the genotype B: It’s important to note that the genes that make up the algorithms, and the fitness metric are created by the practitioner. CCL sells, unsurprisingly, classic cars but also runs an affiliate program with eBay.

Algorithm 48

Algorithm Artificial Inteligence Affiliate Naming 48

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Your Web Metrics: Super Lame or Super Awesome? Key Performance Indicators! " and. well you've been there.

Metrics 123

Metrics Web Non-Compete Analytics 123

Up and Running

MAY 23, 2016

Joe Kindness, co-founder at Agency Analytics, says, “Since Blake and I were both developers (and still are), we were able to create this company without any funding or additional resources. A good online campaign should include paid search engine advertising, social media advertising, email marketing, and a PR campaign.”.

Software Review 74

Software Review Software Delaware Forecast 74

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Coupon affiliates. "Social

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

APRIL 5, 2010

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. You'll notice instantly that almost none of the data above is available in your web analytics tool.

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. User Interface refresh. Custom Reports!

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

AUGUST 6, 2007

It is almost instantly accessible in any web analytics tool. So what is this mysterious metric? It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. 2: Measure the bounce rate for your traffic sources.

Metrics 120

Metrics Analytics PPC Campaign 120

ConversionXL

MARCH 20, 2015

GA samples data for custom segments, so you’ll need to be careful when using those reports (if you need to remove sampling and don’t have access to Google Analytics Premium you can use Analytics Canvas ). Yehoshua Coren: Improving Conversion Rate Using Digital Analytics. marketing drivers – email, affiliates, PPC etc.

Analytics 48

Analytics Texas Conversion Mobile 48

The Next Web

MAY 5, 2013

So while startups are trying to both build a car and get the engine started, corporations are trying to make their cars run faster. Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Startups are designed for astronomical growth.

Marketing 165

Marketing Viral SEO Analytics 165

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I discovered blogging because I was told it was great for search engine rankings. The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets. You want to provide information on traffic, and that can be something as simple as Google Analytics. Increase traffic.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

marketingland.com

OCTOBER 8, 2012

Analytics |. Affiliate Marketing. Column: Analytics & Marketing Column. 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I. and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” Social Media |. Search Marketing |. Wheres Sphinn?

Metrics 47

Metrics Analytics Search Affiliate 47

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

DECEMBER 3, 2018

Articles, case studies, and eGuides, like this analytics whitepaper written by, you guessed it, a company offering call-center analytics software. But, ultimately, it generates paying customers—and that’s the only metric that really matters. In many ways, this approach is anathema to traditional content marketing.

B2B 133

B2B Marketing SEO Search 133