Occam's Razor

SEPTEMBER 20, 2010

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers.

Analytics 122

Analytics Software Review Campaign Flash 122

Up and Running

AUGUST 25, 2021

Once you have a few ideas jotted down, perform a thorough search to see if anyone is offering a product that does exactly what you wished for at that moment. billion people use social media, so you’ll have an easy time finding relevant groups where you can learn about unanswered customer pain points. A whopping 3.96

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

FEBRUARY 12, 2019

In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. Segments include any “ subset of your Analytics data ” (e.g. Maybe last month you changed how you share social media content and attracted new followers.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! Search engines are complicated little beings.

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

MARCH 26, 2008

Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 Identify what they should be using 4Q and then using your Web Analytics tools to measure success. Most people don't get budgets for web analytics because all they are focused on is measuring what happens during a small % of visits.

Analytics 121

Analytics Conversion RSS Metrics 121

mashable.com

JULY 10, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! However, some individuals or small businesses have found success through affiliations with major retailers. SumAll is one such company, providing data analytics to small- to medium-sized online businesses. How to Optimize Your Mobile Website for Search.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 126

Social Media Media Marketing Database 126

ConversionXL

MAY 19, 2020

Potential questions can come from plenty of sources, including: Search queries driving organic traffic; Internal search queries ; Your sales team; Your customer service team; Your R&D team. Ask around. What objections do your customers have, and how do you respond?

Differentiation 129

Differentiation Sales Email Metrics 129

Women Entrepreneurs Can

DECEMBER 28, 2020

Use SEO to Gain Organic Traffic – Businesses should utilize search engine optimization to acquire more customers. You can hire a professional to go through your website and make it more search engine friendly to maximize your outreach. Another cost-effective way is to use social media influencers.

Affiliate 52

Affiliate Social Media SEO Analytics 52

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

NOVEMBER 22, 2022

If marketing analytics show a correlation between form submissions and sales qualified leads (SQLs), visitors and form submissions become KPIs because they give you the full picture of how you’re progressing toward the goal. Analytics platforms track a wide range of metrics by default. Traffic from non-paid results on search engines.

Metrics 105

Metrics Analytics Marketing Acquisition 105

SVPG

APRIL 28, 2012

To hone a compelling strategy and messaging requires deep customer understanding, an analytical mind, broad understanding of the industry and business, and—most important—a really good understanding of the “why” of a product. Vertical/affiliate/evangelist programs. when to use each and to what end).

Product 108

Product Technical Review Marketing Affiliate 108

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 69

Social Media Media Marketing Database 69

YoungUpstarts

AUGUST 25, 2020

Affiliate Marketing. To begin with, it has two main protagonists: the advertiser and the affiliate. The relationship between the two consists of the following: one company (advertiser) advertises itself on the website of another (affiliate) in exchange for a commission for each of the sales achieved through that site.

Marketing 179

Marketing Social Network Advertising United States 179

The Startup Magazine

JULY 5, 2019

You may already be taking advantage of the power of video in YouTube marketing and other social media platforms. But that doesn’t mean you can’t utilize email marketing, affiliate marketing, referral marketing, and offline marketing strategies. The Internet is vast, so spread your marketing efforts in different channels.

Marketing 94

Marketing Social Media Affiliate Channel 94

ConversionXL

MAY 11, 2013

Online, top call tracking services will assign each visitor a unique phone number (known as a legacy number) that will sync with the Google Analytics if dialed. On a bit of a tangent, research by Top 100 Social Media influencer Steve Olenski indicates that 73% of leads never get contacted , and on average a sales person makes only 1.3

Analytics 116

Analytics Phoenix PPC Campaign 116

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The affiliate networking market alone is about a $2 billion industry now.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Up and Running

DECEMBER 6, 2019

Make sure to pick a name that isn’t just memorable, it’s also easy for customers to spell and search for. Is there content online related to that name that you wouldn’t want your potential customers to accidentally affiliate or associate with your brand? Where would customers go to search for or seek out our products?

Small Business 104

Small Business Naming Audience Search 104

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Â Search for apps tools. Google Custom Search Engine. Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Social Media Tracking/Marketing. Ad Promotion.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Social Media Performance Analysis. Seven more!

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

JANUARY 21, 2009

For your Search campaigns. Or Affiliate programs? Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or what happens when the campaign runs. PS: Couple other related posts you might find interesting: A Primer On Web Analytics Visitor Tracking Cookies.

Analytics 75

Analytics Conversion Campaign Metrics 75

ConversionXL

APRIL 29, 2013

Everything I’ve found indicates that these heavy pitch oriented autoresponders lead to higher spam complaints, unsubscribes, and negative brand mentions through social media. The search queries and links visitors click to get to these pages give you very valuable insight as to your visitors state of being.

Campaign 130

Campaign Email Framework Clickthrough 130

Software By Rob

JANUARY 12, 2011

This is the same guy who asks you to buy life insurance the first time you shake their hand at a party, or posts affiliate link after affiliate link to their Twitter stream. It’s as simple as setting a purchase goal in Google Analytics. And by “ineffective&# I mean that no one buys from them. Of course not.

Software Review 60

Software Review RSS Affiliate Email 60

ConversionXL

OCTOBER 21, 2014

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

MAY 27, 2022

The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. On the other, affiliates got to expand their influence.

Demand 115

Demand Affiliate Audience Leadership 115

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. We have to do Paid Search. We have to have a robust Affiliate network. We have to do Social Media. Maybe it is Search, Email and Facebook. Maybe it is Affiliate and Paid Search. A team of five are your paid search samurais. What's that?

.Net 119

.Net Campaign Analytics Channel 119

Up and Running

MAY 23, 2016

Only talking to real-life people will help you figure out whether you’ve got a good product, or just a solution in search of a problem, or a product in search of a market. For example, Buffer, the successful social media company, just closed their only office. Do it yourself. What the Second Time SaaS CEOs Are All Doing.

Software Review 74

Software Review Software Delaware Forecast 74

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I discovered blogging because I was told it was great for search engine rankings. For example, you’ve probably done searches in Google to find what websites rank well for the search terms you want to bring leads to your business. You want to provide information on traffic, and that can be something as simple as Google Analytics.

Technical Review 76

Technical Review Software Review Prospectus Audience 76