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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Is your integration limited to login and “like” buttons or are you building a presence within the social networks themselves? Affiliate tracking? Other types of users?

Developer 396
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Is your integration limited to login and “like” buttons or are you building a presence within the social networks themselves? Affiliate tracking? Other types of users?

Developer 384
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. Or you lowered shipping costs in a country and won new business.

Retention 126
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

If you can break this down by channel that you’ve acquired them from this is obviously better. How many through affiliate deals? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. Make sure that you count the “true” cost to acquire customers. How many through SEM?

Metrics 346
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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60
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Learn Strategies for Tapping into Foreign Markets

Startup Professionals Musings

While online services, like Google Translate, are attractive for their speed and low-cost, they will never be as accurate as a professional translator. Use local affiliate networks Online affiliate marketing is a well-established sales channel for many businesses. So what does website localization mean?

Affiliate 223
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Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Social Media Marketing. Affiliate Marketing. Affiliate marketing is a type of referral marketing.