ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). We mis-align metrics and dimensions across Users, Session, Hits.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. " "Download the trial version." Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. If yes, download it. Download some competitor offerings. Sign up today!

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). So, if you download the mobile app created as a result of these efforts, how big of a problem is it solving for Walmart? Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. KISS Metrics – How to Run A/B Tests that Get REAL Results. Dave McClure’s presentation on startup metrics start here: A framework for thinking about stats.

API 167

API Viral Startup Retention 167

Occam's Razor

JANUARY 24, 2011

How about the Analyst for Ohio State University who does a great job of measuring online donations but not the value of campus tours scheduled, prospectuses downloaded, online applications, course registrations, job applications, etc., Equipment lookups, lots of downloads, decision-making tools, quote requests for renting equipment, etc.

Analytics 122

Analytics Conversion Affiliate Web 122

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. This the reason I love setting engagement goal types (remember though, don't call the metric Engagement, it's an excuse and not a metric).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Up and Running

MAY 23, 2016

Free Subscription Sales Forecast Template [DOWNLOAD]. Branding Checklist: 10 Essentials Before Launch [Free Download]. There are many ways to market a SaaS product—from paid advertising and affiliate partnerships, through active outreach to media outlets, and content marketing. Step 8: Track your metrics.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

MAY 29, 2020

You can listen to our conversation on Apple podcasts , Google podcasts , or wherever you like to download. Radu Spineanu : I mean, they went full-on where they basically are not allowed to get out of the house unless you download an app where you tell the police why you want to get out of the house. And that includes him.

Romania 60

Romania Silicon Valley Matching Cofounder 60

Occam's Razor

AUGUST 12, 2013

So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. For multi-channel attribution modeling to work, all your marketing campaigns (Search, Social, Email, Display, Affiliate, others) must be 100% tagged with campaign tracking parameters. Tag your Bing campaigns.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

practicetrumpstheory.com

JULY 14, 2010

First, what is an actionable metric? An actionable metric is one that ties specific and repeatable actions to observed results. This distinction carries over to metrics too. Map Metrics to Actions The next step is to map specific actions in your product to Activation and Retention.

Metrics 51

Metrics Lean Retention Startup 51

The Next Web

DECEMBER 20, 2013

Amazon is great for showing the first few pages of a book right in a browser, and the final page of that preview is the buy button—no downloads, no plugins, just a popup window where you can read content. With an indie, if you have an affiliate program, the money an affiliate makes (even if it’s you) comes off of your cut instead.

Sales 150

Sales Affiliate Audience Audio 150

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 27, 2022

The metrics. Vanity metrics are less important. Someone who prefers to read might download an ebook after reading a blog post. Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company.

Demand 115

Demand Affiliate Audience Leadership 115

Seeing Both Sides

FEBRUARY 25, 2016

This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Why don’t users come back to the application after the initial download? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Why don’t users come back to the application after the initial download? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Occam's Razor

JANUARY 7, 2007

I am not affiliated in any way this this company and do not benefit in any way from recommending them. 09769308&[link] loads/search.aspx&&HL=Downloads&CM=Navigation&CE=Resources. A final example of using redirects is as a part of campaigns (banner ads, search marketing, affiliates etc).

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

JULY 26, 2010

PALM: People Against Lonely Metrics]. So why not your metrics? This is the problem with lonely metrics. Why not find a BFF for your lonely metric and present something like this. I found a "you complete me" for my Visits metric, Bounce Rate. Or an actual outcome metric. 2: Join the PALM club.

Web 96

Web Metrics Analytics eCommerce 96

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 28, 2010

Which affiliate campaigns are productive and which aren’t? I decided on 11 different key metrics that gave me an good overall view of where my business is and where it is going. I can also see what percentage of my income comes from certain affiliate promotions vs. products and services. How many are clicking on the links?

Product 72

Product Affiliate Metrics Internet 72

Occam's Razor

JANUARY 7, 2014

" Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Bonus : Download: Three awesome analytics custom reports. Bonus : Download three awesome advanced segments. Force your analytics team to create custom reports.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 1, 2010

UPDATE: If you want to download three advanced custom reports to do Page Efficiency Analysis, Visitor Acquisition Efficiency Analysis & Paid Search Performance Analysis please check out: 3 Awesome, Downloadable, Custom Web Analytics Reports ]. This is a "teach a person to fish" type post. No Goals, No Glory. Paid Search?

Customer 98

Customer Analytics Metrics Acquisition 98

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 6, 2011

One of the ways I do this is through affiliate marketing. Of course blogs are great for affiliate marketing too, but in my experience, adding the email component magnifies the results significantly and allows you to control messages so you don’t damage relationships.

Email 105

Email Sales Affiliate HTML 105

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I’ll also include the MP3 download if you just want the audio without the video. Download the MP3 Audio only file [ 81 minutes | 56MB ]. Download the PDF Text Transcript [ 41 Pages | PDF ]. The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

APRIL 5, 2010

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. Download: Comparison + Detailed Lifetime Value Model. But how likely are these customers to buy another product?

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Coupon affiliates. "Social But a typical set of metrics you'll evaluate will hopefully represent a spectrum of success, like for example. to your website. Paid search.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

DECEMBER 21, 2009

Affiliates. A best practice is to pull atleast some input metrics (Visits) with some attribute metrics (% New Visits), have something that denotes customer behavior (bounce rate) and it is criminal not to have atleast a couple outcome metrics (goal conversion rate, per visit goal value). Products sold. Pages viewed.

Analytics 94

Analytics Metrics Cloud Web 94

steveblank.com

JULY 8, 2011

Github - Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs Pivotal Tracker – Agile project management tool that enables real time collaboration. WebSequenceDiagrams - sketch sequence diagrams.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

NOVEMBER 3, 2020

for Kindle download is a steal – I’ll share a quick overview here, and strongly recommend you get the book. Knowing the average scroll length gives me a real world metric of how “compelling” the copy is. Thanks so much. When the copy goes online, I use a mouse tracking service like Mouseflow or Heap.io

Technical Review 117

Technical Review Software Review Conversion Sales 117

ConversionXL

OCTOBER 4, 2021

But that alone is too general, so it’s important to get specific by setting clear metric objectives. Download the report” is easy to understand. For example, if a wider marketing goal is to increase brand awareness, an email marketing goal could be to “grow our email list.”. This can be used to fine-tune future campaigns: Image source.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

OCTOBER 22, 2008

On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. Pick up Keywords and drag it on to the the Dimension or Metric box. If I were GM then which product brochures do the download? Take a breath. :).

Analytics 105

Analytics Web Search Non-Compete 105

www.vccafe.com

MARCH 11, 2013

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? affiliate and referral marketing on the web. Github -Â Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs. Startup Foundry tools list. Small Business tools list. Lean Startup Circle â?? worth reading as well.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

OCTOBER 7, 2013

for Kindle download is a steal – I’ll share a quick overview here, and strongly recommend you get the book. Knowing the average scroll length gives me a real world metric of how “compelling” the copy is. Thanks so much. In essence, you’re looking to: Eliminate details only you care about.

Technical Review 113

Technical Review Software Review Conversion Sales 113

Occam's Razor

MAY 27, 2015

If you want to actually grow your business, actually acquire new customers, engage with audiences who are not already deeply loyal, you are going to have to use Think and Do marketing channels (Search, YouTube, Email, Affiliates, Display) and Think and Do audience platforms (desktop sites, mobile sites). < /A > ].

Analytics 60

Analytics Marketing Mobile Audience 60